How Attorneys Can Build a Personal Brand
A 2020 study by Ohio State professor Deborah Jones Merritt has uncovered an uncomfortable truth: Law schools fail to prepare new lawyers to work with clients. According to the report, lawyers struggle with gaining clients' trust, communicating with clients, managing expectations and dealing with demanding clients. No wonder so many [...]
Lead Generation for Lawyers
In this article we will start with the basics: the definition of a lead and why lead generation for lawyers is imperative, and then move on to explore actionable strategies that your firm can execute. What is a lead? First things first. Let's walk through exactly what a lead is [...]
What Are Super Lawyers? An In-Depth Guide
If you have ever searched for a lawyer, you've probably seen the Super Lawyer award on many law firms websites. But what does the term "Super Attorney" mean? What are Super Lawyers? Read on to learn what Super Lawyers are and why they can benefit you. What are Super Lawyers? [...]
Avvo Rating: The Definitive Guide
This guide contains step-by-step instructions for increasing your Avvo rating and details the items have an impact on your Avvo rating. At the end of the guide, we address a few of the most common questions we receive relating to Avvo attorney ratings. You can use the hoplinks below to [...]
How to Use TikTok for Lawyers
Unless you've been living under a rock these last two years, you've likely witnessed the social media platform TikTok catapult itself from obscurity into mainstream usage. With over 1 billion users, it has quickly surpassed popular platforms such as Twitter and Reddit, and now sits second place behind social media [...]
About Brian Hansen
My name is Brian Hansen and I’m the founder of Rocket Pilots an agency exclusively focused on helping Law Firms achieve life changing growth. We have deep expertise in SEO, Local Service Ads, PPC and now optimizing for the LLMs.
I author the Rocket Pilots blog and I am our though leader on product and what I call our World Class Offering.
I hope you find the content informative and educational.