Content Creation Services

Legal content that engages users and ranks above your competitors.


Our Content Creation Service aligns blog copy and inner pages with your prospective clients interests and SEO best practices.

We produce over 50,000 words of copy for clients every single month.

Our ability to satisfy user intent and author copy that ranks on Google, Yahoo and Bing is what sets up apart from competitors.

Firms hire us for copy refreshes, copy for new websites, new practice area pages and long from blog content.

Assisted Living Marketing
a la carte copy

A La Carte Copy

If your blog or inner pages need a one-time make over, we offer fixed pricing for a la carte services.

Give your Practice Area pages a face lift, have us contribute a few pieces to the blog or refresh existing blog content.

Content Objectives

  • Improve SEO rankings
  • Setup Link Building campaigns
  • Improve Domain Authority
  • Provide content for email marketing campaigns
  • Enhance site user experience
  • Provide content to be shared on social media
  • Provide content for boosting on facebook
  • Provide the framework for your next marketing video
  • Improve User Engagement metrics
Assisted Living Strategy
Assisted Living Buyer Personas

Content Production Process

We began by thoroughly understanding your goals. Once the objectives are clear we initiate the following process:

  • Keyword, phrases and topic research
  • Review competitor’s content
  • Review of search engine results page and user intent
  • Production of outline
  • 1st draft of copy
  • Iteration process between you and our writers
  • Revisions, proofing and editing
  • Finalization of content

Ongoing Content Strategy and Execution

Content marketing generates over three times as many leads as outbound marketing and costs 62% less.

Small businesses with blogs get 126% more lead growth than small businesses without.

Content Marketing is the most effective content SEO strategy.

The statistics and evidence behind the effectiveness of producing high quality content on an ongoing basis are astonishing.

The Rocket Pilots team can help with your overall content strategy and execution.

Assisted Living Marketing
Assisted Living Buyer Personas

Blog Topic Selection

Subsequent to our research we are able to start coming up with great ideas for the blog. All of our ideas are original and aim to provide a great experience to site visitors.

Since we are an SEO company, we ensure the content can rank on the Search Engines Results page and drive new Organic Traffic to the site.

We utilize a variety of tools and public forums to better understand your clients interests and needs.

Our Tools and Methodology

  • Ahrefs Content Explorer
  • Buzzsumo
  • Quora
  • Google’s Search Suggestions
  • The “people also ask” boxes on Google’s search engine results page
  • The “searches related” at the bottom of Google
  • Popular YouTube videos
  • Reviewing high performing competitors in your industry
  • Search Data – Google Analytics, Google Search Console and Keyword Tracking software
Assisted Living Marketing

Editorial Calendar

Once we have a start on the first few topics we launch your Editorial Calendar. An Editorial Calendar outlines what topics we will be writing about and the focus keyword or phrase we will be targeting.

The calendar also illustrates the reason we selected the topic, what objectives the content will fulfill and the “stage” of the buyer’s journey we are targeting. Content will be classified as Top of Funnel, Middle of Content or Bottom of Funnel.

Top of Funnel: This type of content will aim to create brand “awareness” and help your prospective clients self educate. They are probably not ready to become a client yet but are eager to come across insightful answers to their questions.

Middle of Funnel: This is the “evaluation” stage where your prospects are conducting research and evaluating whether your business is a good fit for their needs. During this stage of the sales funnel your prospect is becoming more likely to make a purchase or become a client. Your content will now be more convincing with the goal of building a relationship.

Bottom of Funnel: The final stage or “purchase” stage is where the prospect has decided to move forward. If they are still looking at your brand, it is most likely between you and maybe one or two competitors. This is where they need a little nudge and the content can be more pointed and convincing.

Ready to start the conversation about your content strategy? Contact us today for your no obligation consultation and content quote!


Ingerman & Horwitz LLP

Business Name: Ingerman & Horwitz LLP

Practice Area: Personal Injury & Workers’ Compensation Law Firm

Content Asset:

Objective: Rank blog posting for core keyword that inner pages are not targeting.

Results: National rankings constantly ranking position 1-4 depending on location. Has driven tens of thousands of Organic sessions. 

Law Offices of Heath Baker

Business Name: Law Offices of Heath Baker

Type of Business: Family Law Attorney

Content Asset:

Objective: Rank blog for keywords and phrases related to “How to Terminate Legal Guardianship”

Results: Ranked blog on page one locally and page 2 throughout Californian. Content Asset received 43,509 page views in 2021.

Bethany Homes

Business Name: Bethany Homes

Type of Business: Multi location Assisted Living

Content Asset:

Objective: Create Top of Funnel content asset. Drive traffic through a high quality resource that targets seniors. Create an awareness asset that introduces the brand to seniors that later could become residents.

Results: Generated over 32,000 Organic Pageviews in under 1 year. 

Batta Fulkerson

Business Name: Batta Fulkerson

Practice Area: Personal Injury Lawyer focusing on Motor Vehicle Accidents

Content Asset:

Objective: Rank a blog post on page one and drive traffic for a car accident related question. Rank an important question an injured victim would ask while researching their injury and looking for a Personal Injury Law firm.

Results: Ranked blog on page one, the posting has produced over 10,000 pageviews from Organic traffic.

Content Creation Services FAQ

1. How long is each blog posting? Each blog is about 2,000 words and this is not an arbitrary number. serpIQ conducted a conclusive study to determine the optimal word count for long form content. They taught the SEO and Content Marketing community that pages ranking in positions 1-10 had about 2,000 words. At Rocket Pilots, we have made this word count per posting our standard.

2. Can I purchase just one blog posting? Absolutely! While most of our clients are interested in a long term strategy, you most certainly can purchase content a la carte. You can work with us for one-piece as a trial and then add more on once you’ve had a great experience. If your wondering what the experience of other clients has been, check out our Google Reviews.

3. Is the content unique? Yes. The content is unique and passes copyscape with a perfect score.

4. Do you use the same content for multiple clients? Never. Our team is the best in the business at coming up with unique content ideas for your brand, goals and objectives.

5. Does your team have experience writing about my industry? Well, it depends on your industry! We mostly produce content for Law Firms, Assisted Living Communities, Addiction Recovery Facilities and Home Service Businesses (Home Remodelers, Design Build, Plumbers and Garage Door companies). With that said, our team of writers has deep experience writing for a variety of different brands and industries. Ask us today if we’ve have the skills to support your content needs.

I have attempted to answer the 5 most common questions I am asked by small business owners about Content. If you have more questions, please don’t hesitate to call 858-775-4110 or email me at I hope to hear from you soon.

Popular Blog Postings About Content Marketing

We write extensively about different disciplines of digital marketing like SEO, Google Ads and Content Marketing.

Please enjoy some of our most popular pieces on Content Marketing:

How to Create and Manage a Blog Content Strategy

Most businesses struggle with a sustainable content strategy. One of the biggest reason is they aren’t sure how to properly create and manage a blog content strategy.

content marketing for law firms

Content Marketing for Lawyers

In this article, I am going to show you why content marketing for lawyers is integral to more organic traffic and why this important strategy will be a mainstay in online marketing. Read on to learn how to elevate your firm today.

google algorithm change and SEO

What Does Google’s BERT Update Mean For Your Personal Injury Website?

Are you wondering how the new Google BERT update will affect your personal injury website? It’s a clear indication that Google has become smarter.

10 actionable

10 Actionable Content Marketing Tips for Personal Injury Lawyers

Read on to learn the key strategies your personal injury law firm should be using in your content marketing efforts to increase traffic and conversions.

Contact Us Today!

Whether you need one piece of content or a high volume comprehensive monthly strategy, we have a solution for you.

Contact us today to schedule an assessment of your current content marketing efforts and a complimentary consultation.