Our Content Creation Service aligns blog copy with your prospective clients interests and SEO best practices.
We produce over 50,000 words of copy for clients every single month.
Our ability to satisfy user intent and author copy that ranks on Google, Yahoo and Bing is what sets up apart from competitors.
We call this process “Alignable Content.”
Alignable Content – Aligning copy with the searchers intent while at the same time optimizing for SEO.
Ongoing Content Strategy and Execution
Content marketing generates over three times as many leads as outbound marketing and costs 62% less.
Small businesses with blogs get 126% more lead growth than small businesses without.
Content Marketing is the most effective content SEO strategy.
The statistics and evidence behind the effectiveness of producing high quality content on an ongoing basis are astonishing.
The Rocket Pilots team can help with your overall content strategy and execution.
Our Tools and Methodology
- Ahrefs Content Explorer
- Google’s Search Suggestions
- The “people also ask” boxes on Google’s search engine results page
- The “searches related” at the bottom of Google
- Popular YouTube videos
- Reviewing high performing competitors in your industry
- Search Data – Google Analytics, Google Search Console and Keyword Tracking software
Once we have a start on the first few topics we launch your Editorial Calendar. An Editorial Calendar outlines what topics we will be writing about and the focus keyword or phrase we will be targeting.
The calendar also illustrates the reason we selected the topic, what objectives the content will fulfill and the “stage” of the buyer’s journey we are targeting. Content will be classified as Top of Funnel, Middle of Content or Bottom of Funnel.
Top of Funnel: This type of content will aim to create brand “awareness” and help your prospective clients self educate. They are probably not ready to become a client yet but are eager to come across insightful answers to their questions.
Middle of Funnel: This is the “evaluation” stage where your prospects are conducting research and evaluating whether your business is a good fit for their needs. During this stage of the sales funnel your prospect is becoming more likely to make a purchase or become a client. Your content will now be more convincing with the goal of building a relationship.
Bottom of Funnel: The final stage or “purchase” stage is where the prospect has decided to move forward. If they are still looking at your brand, it is most likely between you and maybe one or two competitors. This is where they need a little nudge and the content can be more pointed and convincing.
Ready to start the conversation about your content strategy? Contact us today for your no obligation consultation and content quote!
How to Create and Manage a Blog Content Strategy
Most businesses struggle with a sustainable content strategy. One of the biggest reason is they aren’t sure how to properly create and manage a blog content strategy.
Content Marketing for Assisted Living Communities
In order for an assisted living community to keep up and continue serving the market to the best of its ability, it must adapt its content marketing techniques.