AI-powered marketing for law firms
AI-powered marketing that turns searches into signed cases
We get your firm found on Google, Maps, ChatGPT, Gemini and AI Overviews, then tie every dollar to the cases you sign.
RocketOS, our AI platform
- Search, Maps and AI answers
- Signed cases by source
- Google Partner
Trusted by firms like
Ladah Injury & Car Accident Lawyers | M&Y Personal Injury Lawyers
RocketOS Integrates With
Our Technology
Meet RocketOS, our own AI operating system
Proprietary software built in-house by Rocket Pilots. RocketOS runs multi-LLM workflows on your firm’s own knowledge, and our strategists finish every piece of work.
Built in-house
Multi-LLM workflows
Firm knowledge base
Humans in the loop
05
Real-Time Competitor Intelligence Live tracking
We track the firms you compete with every day: how fast they publish, earn links and collect reviews. Then we tell you exactly what it takes to pass them.
Gap to first place: +24 reviews a month. Our review program sets the weekly target for your intake team.
| Per month | You | Leader | Needed |
|---|---|---|---|
| Reviews | 7 | 28 | 31 |
| Content pages | 4 | 12 | 14 |
| Referring domains | 9 | 22 | 25 |
| Maps rank, metro avg. | #4.2 | #1.6 | Top 3 |
| AI answer citations | 11 | 19 | 20+ |
06
Attorney Growth Engine
Our consulting framework for increasing cases and exceeding revenue targets.
STEP 01
Consistent qualified lead generation
The right channel mix, budget and third-party lead vendor data to keep qualified leads coming every month.
More qualified leads
STEP 02
PNC conversion experience
Intake call quality, speed to lead and follow-up that turn potential new clients into signed cases.
Higher sign rate
STEP 03
AI-enabled MarTech hub
CRM, call tracking and attribution connected with AI automations, plus guidance on which vendors to use or avoid.
Every case attributed
Everywhere clients search
Clients search everywhere now. So do we.
Your clients ask Google, Maps and AI assistants for a lawyer. We make your firm the answer on each one.
Client example: Ladah Law Firm, Las Vegas
AI Search (AEO and GEO)
Is AI recommending your competitors instead of you?
When clients ask Google AI Overviews, ChatGPT or Gemini for a lawyer, the answer names only a few firms. We engineer your content, entities and citations so your firm is one of them.
- Named in the AI answer
- Linked in the cited sources
- Tracked across your case-type searches
Google AI Overviews
ChatGPT
Gemini
SEO and Google Maps
Are you stuck on a legacy plan and not getting results?
No market is too tough. Our strategists and AI tools win the organic rankings and map pack that send signed cases.
Local Service Ads (LSAs)
Are you frustrated with inconsistency with your LSAs?
We cracked the code on maintaining high LSA rankings. Our proprietary ranking process brings predictable lead flow.
Google Ads
Is your current agency wasting your ad spend?
Legal auctions are expensive. We manage to cost per case, with AI-assisted bidding and tight search term control.
Websites
Is your site feeling old and outdated?
Websites designed, built and migrated at lightning speed, matched to your search strategy and built to convert.
Results
Measured in signed cases
Real client results, reported the way managing partners measure them.
Google Ads
$1,322
Cost per case, DUI
Criminal defense campaign rebuilt from scratch
LSAs
$2,315
Cost per case, motor vehicle
On $100K+ in managed LSA spend
Google Ads
6x
Scaled from $10K to $60K a month
MVA cost per case held at $2,512
SEO
300+
Reviews, tripled with review training
Plus #1 rankings for an MVA-focused PI firm
Results from individual client campaigns. Your results depend on market, budget and intake.
Why Rocket Pilots
Clicks don't sign cases. We track what does.
Our competitors focus on impressions and clicks. We focus on cases and revenue.
PROBLEM
Vanity metrics
- Website trafficVisits, not clients
- ClicksInterest, not intake
- Cost per clickSpend, not return
SOLUTION
Case-level reporting
- Signed cases by marketing sourceFrom your CRM
- Cost per leadBy channel
- Cost per caseThe number that matters
Bring your numbers. We will show you what each channel really costs.
A Message from our Founder
“I heard Attorneys loud and clear. They are tired of marketing Agencies making false promises. They don’t have time for worthless reporting showing stats from Analytics. They need results. That’s why at Rocket Pilots we only partner with firms when we know we can win. We know when to say Yes and when to walk away. Winning, is just the only option for our clients.”
BRIAN HANSEN
ROCKETPILOTS FOUNDER & CEO
Practice Areas
Built for law firms of every practice and size
We only work with law firms, so our data and playbooks start where your market is.
Personal Injury
- Car and truck accidents
- Motorcycle accidents
- Slip and fall, premises liability
- Product liability
Criminal Defense
- DUI and DWI
- Drug charges
- Assault and domestic violence
- White collar crime
Estate and Probate
- Wills and trusts
- Probate administration
- Estate and trust litigation
- Elder law
Immigration Law
- Family-based immigration
- Green cards and citizenship
- Work and business visas
- Deportation defense
Employment Law
- Wrongful termination
- Discrimination and harassment
- Wage and hour claims
- Retaliation and whistleblower
Solo, small or mid-to-large firm
Solo practitioners
A focused plan that puts every dollar where cases sign first.
Small firms
Multi-channel growth with reporting your whole team can act on.
Mid-size and large firms
Multi-office, multi-practice programs with case-level attribution.
Client Results
Let our results do the talking
PROBLEM
Receiving most cases from referrals.
SOLUTION
Launched an SEO campaign to focus exclusively on PI with a focus on MVA cases. Consulted the client on a name update and coached them on review acquisition strategy.
Practice Areas
PI with a focus on MVA
#1 rankings. Our review training tripled their reviews and brought them to over 300 reviews.
PROBLEM
Client had a prior Google Ads management company that filled the account with redundant, non-best-practice efforts.
SOLUTION
Built-from-scratch landing pages and Google Ads campaigns with the appropriate best practices for PPC management.
| SCALED CAMPAIGNS FROM | ||
|---|---|---|
| $10K to $60K/mo | ||
| MVA COST PER CASE | DUI COST PER CASE | |
| $2,512 | $1,322 | |
PROBLEM
Two agencies failed to get the firm to appear prominently in the auction.
SOLUTION
Rocket Pilots launched our proprietary and proven LSA ranking process.
| TOTAL SPEND | MVA COST PER CASE |
|---|---|
| $100k+ | $2,315 |
Because of RocketPilots, we have experienced dramatic growth in the last few years.
John Leppler
Leppler Injury Law
Because of RocketPilots, we have experienced dramatic growth in the last few years.
Bill Berenson
Berenson Injury Law
Strategy Call
Get a growth plan built on signed cases
We review where you currently stand, assess the competition and craft a plan to close the gap.
- A strategy based on our goal
- A tactical plan based on real data
- Full AI Enabled Legal Marketing
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