Google Ads2021-04-20T21:30:25+00:00

Expert
Google Ads Management

Our competitors focus on clicks, we focus on revenue.

  • Best in class Google Ads Management
  • Superior communication
  • Transparent reporting
  • Honest and trustworthy
Brian Hansen, Rocket Pilots SEO Expert

BRIAN HANSEN
Founder

Expert
Google Ads Management

Brian Hansen, Rocket Pilots SEO ExpertOur competitors focus on clicks, we focus on revenue.

  • Best in class Google Ads Management
  • Superior communication
  • Transparent reporting
  • Honest and trustworthy

Google Ads Results

Schill Law Group

URL: https://schilllawgroup.com/

Industry: Criminal Defense and Family Law Firm

Problem:
CPC unusually high, low Click-through rates, low conversion rates and very expensive Cost Per Conversions.

Solution:
We completely rebuilt Campaigns, Ad Groups, redid the bidding strategies and perfected conversion tracking. We also changed the attribution modeling, changed match types and materially contributed to the negative keyword list.

Results:
Reduced CPC by 75%, increased the number of conversions by over 4x in the same time period. Increased CTR by 79% and reduced cost per conversion from $789.67 to $107.14

Express Vinyl Wraps

URL: https://evawt.com/

Industry: Custom Vinyl Car Wraps

Problem:
Google Ads traffic was not converting well. Website had a high bounce rate and keywords had low quality scores. Google Ads is viewed as an expense and not an investment in growth.

Solution:
We rebuilt the website to improve the user experience, improve relevance for Google Ads campaigns and to improve the conversion rates.

Results:
Quality scores improved from 3-5 to 6-8. Reduced CPC from $2.40 to $1.77. Generated consistent conversions with the ability for the client to predict and forecast results. Campaigns currently convert at 10.97%. We have scaled the budget and the client was able to move from operating out of a residential garage to commercial space.

Krasney Law

URL: https://krasneylaw.net/

Industry: Personal Injury Law firm focused on motor vehicle injuries.

Problem:
Client paying a large agency to manage Google Ads but there were nearly zero monthly changes in the change history log. Client utilizing old ad formats, incorrect keywords, a very limited negative keyword list and no call tracking. Poorly written ads and ad extensions were contributing to low CTRs, poor performance and a low ad rank.

Solution:
We organized the account to focus on high intent keywords that aligned with the client’s goals of obtaining new Motor Vehicle Accident cases. We updated ads to take advantage of Expanded Text Ads and Responsive Search Ads. We practiced strong copywriting practices to create ads competitive with well funded law firms.

Results:
Stabilized CPC at $45.47 which is great for a Personal Injury law firm. Created predictability by creating conversion rates of about 10%. Increased quality of leads by concentrating specifically on Car Injury cases. Enabled client to track ROI in case management software.

Eco Minded Solutions

URL: https://ecomindedsolutions.com/

Industry: Luxury Home Builder and Landscape Designers

Problem:
Over segmentation of Campaigns and Ad Groups consequented in low performance. Inconsistent lead flow and majority of leads were from Landscaping and not Home Building.

Solution:
Consolidated Campaigns and Ad Groups into relevant themes. Reviewed top competitors, refreshed ad copy and changed where traffic was landing. Tested different bid strategies to identify the strategy that produced the best results.

Results:
Main improvement was successfully increasing the quantity and quality of leads from Home Remodel, Custom Home Builders and ADU. Created better consistency in lead volume so owners could effectively plan ahead.

Spa By Aurarius

URL: https://spabyaurarius.com/

Industry: Facials Spa

Problem:
New business mostly being acquired from clients from retail locations they own. Client not acquiring new clients from the internet.

Solution:
Thoughtfully launched a Google Ads campaign focused on acquiring new local clients.

Results:
Materially increased exposure in the local market. Obtained 80% of impression share with the CPC under $10.00. Developed a new tactic for our client to successfully acquire new clients on a consistent basis.

Creative Design and Build

URL: https://www.creativedesignandbuildinc.com/

Industry: Bathroom and Kitchen Remodeling Company

Problem:
Client not receiving an adequate amount of quality leads from the internet. Lack of lead flow is hindering growth efforts.

Solution:
Researched local market and built best in class Google Ads campaigns. Setup Google Tag Manager and CallRail for transparent tracking.

Results:
Low cost campaigns that create consistent high quality leads. CPC for search campaigns are only $5.73. CTRs are as high as 7.25% and conversion rates are over 5%. Results have exceeded expectations and the client continues to increase budget in order to capitalize on low cost yet high quality leads.

A Few Testimonials

google five-star rating!
Eileen Hall, Executive DirectorPark Terrace Senior Living

Brian at Rocket Pilots has been a godsend

Brian at Rocket Pilots has been a godsend. Not only is he good at his business, he actually cares about providing his clients with the best outcomes, even when it negatively affects his pocketbook. In other words he does what any ethical business person does, he operates with integrity. I wholeheartedly recommend him to anyone!

google five-star rating!
Lior Scott, OwnerCreative Design and Build Inc

Always treats you like a VIP

After working with a few different companies and no success, I got in contact with Rocket Pilots, from the first meeting I knew I had the right company. Very professional and knowledgeable. Always treats you like a VIP and top customer service. There are a lot of companies that provide this kind of service but NONE of them are as good as Rocket Pilots! Definitely recommend this company.

google five-star rating!
Logan Quirk, OwnerQuirk Law Group

My business is better off with Brian on my team

Brian is the consummate professional. He has gone above and beyond and researched how to make customized projects benefit my business. My business is better off with Brian on my team.

google five-star rating!
Bill Berenson, OwnerBerenson Injury Law

Two thumbs up

I am extremely impressed with Brian and would recommend him to any business owner. His knowledge of marketing, especially SEO, is fantastic. I have asked him to write several blog posts and a newsletter and they are the best I’ve seen. He’s a cordial, professional, reasonably priced professional. Two thumbs up!

google five-star rating!
Nick Foster, OwnerAirwave Advisors

My website receives approximately 5,000 visitors a month

My website receives approximately 5,000 visitors a month and Rocket Pilots has contributed to the success of my business. The owner Brian is easy to work with and my go-to for all things web. SEO, SEM, and increasing my exposure on the web, he has me covered. He allows me to focus on my business while sleeping well at night knowing he has my website covered. I would highly recommend Brian to any business who is seeking to increase their exposure online.

google five-star rating!
Dor Benesh, OwnerForever Builders

Good job guys

Rocket pilots were referred by a friend of mine. I needed a professional to help me with a Google Ads campaign for my construction company. Since the day I met with Brian, the owner of Rocket Pilots I was really impressed with his professionalism and the effort he put in every day to help me with the campaign. 4 months after we started to work together and we are seeing better results with my campaign. Good job guys!

Overview

Google Ads is often the fastest way to drive in new revenue to your business. The advertising platform provides results quicker than SEO and often is higher impact than Facebook.

While Google Ads is effective, it’s also extremely competitive. Only closely managed campaigns by top professionals will drive the results you are looking for.

The biggest challenge for your Google Ads campaigns will be finding a high quality partner to effectively manage your campaigns.

Google Ads Management for Local Businesses
Google Partner

Management from a Google Partner

Rocket Pilots is a certified Google Partner. This means our team of Google Ads professionals have achieved a higher level of training and platform knowledge than your average digital marketing agency.

The market is full of self-proclaimed experts and novices so make sure you only work with a certified Google Partner.

Google Analytics Certified

We are also certified in Google Analytics which plays an important role in your reporting. Most PPC agencies only report on metrics from Google Ads. They leave off important metrics and advanced data points like:

  • Reverse Goal Paths
  • Funnel Visualization
  • Goal Flow
  • Assisted Conversions
  • Top Conversion Paths

An agency with the expertise to review information in Google Analytics and make data driven decisions will impact the success of your Google Ads campaigns.

Google Analytics Certified

Client Dashboard

On demand access to your account information is imperative. With Rocket Pilots you will have access to both the Google Ads interface and our best in class reporting dashboard. 

Our reporting dashboard is easy to navigate and provides access to your stats anywhere and at anytime. 

Client Dashboard
Google Ads Remarketing

You Own Your Account

Unfortunately many of our competitors mislead business owners by managing campaigns in their own account.

We only manage campaigns in an account you own.

Your own the account and take the data with you if you ever bring the management in-house.

Accessibility

We are available by phone or email and do not limit client interactions. At month end we provide a comprehensive report and thorough client review call. If you have questions, concerns, ideas or just want to collaborate throughout the month, we will be there for you.

Conversion Tracking

At the end of the day you are utilizing Google Ads to increase phone calls and form submissions which ultimately result in new revenue.

We set up and report on all conversions to ensure a transparent calculation on your Return on Ad Spend (ROAS).

In a simple dashboard, view phone calls and form submissions.

Dive deeper into the specific leads to ensure the quality of the lead is exactly what you expected.

Conversion Tracking
Remarketing

Remarketing

Even the highest converting landing pages will have 75% of traffic that left without taking action.

Today, consumers conduct research and take their time before contacting a business. It’s essential to stay in front of prospective clients with engaging Remarketing ads.

Remarketing works by dropping a cookie on the browser of anyone who has visited the site. This enables us to show the user image ads when they are visiting their favorite sites on the internet.

Remarketing often produces a lower cost per acquisition than Pay Per Click on the Search Network.

Remarketing is included in your Google Ads Pricing.

Pricing

It’s important to understand when planning for PPC that you will have a budget for Google and a management fee paid to Rocket Pilots.

Some companies bill for the Pay Per Click budget upfront. This makes their fee less transparent and has a negative impact on your cash flow and budget flexibility.

With Rocket Pilots, we do not touch your funds for advertising. The budget will be billed directly from Google and you have the flexibility to update your budget at anytime.

Monthly Ad Spend

$1,500-$2,999

$500

per month

  • Review Calls: Yes
  • Reporting: Advanced
  • Google Analytics Configuration: Yes
  • Conversion Tracking: Yes
  • Remarketing/Display Ads: Yes
  • Local Targeting Strategies: Yes
  • Advanced Google Ads Tactics: Yes
  • Fast Response Time: Yes
  • Transparency: Yes
  • Long Term Contracts: No
  • One-Time Account
    Build Out/Restructure:
    $500 $300 OFF with 6-month agreement,
    call for details

Monthly Ad Spend

$3,000-$4,999

$600

per month

  • Review Calls: Yes
  • Reporting: Advanced
  • Google Analytics Configuration: Yes
  • Conversion Tracking: Yes
  • Remarketing/Display Ads: Yes
  • Local Targeting Strategies: Yes
  • Advanced Google Ads Tactics: Yes
  • Fast Response Time: Yes
  • Transparency: Yes
  • Long Term Contracts: No
  • One-Time Account
    Build Out/Restructure:
    $500 $300 OFF with 6-month agreement,
    call for details

Monthly Ad Spend

$5,000-$6,999

$700

per month

  • Review Calls: Yes
  • Reporting: Advanced
  • Google Analytics Configuration: Yes
  • Conversion Tracking: Yes
  • Remarketing/Display Ads: Yes
  • Local Targeting Strategies: Yes
  • Advanced Google Ads Tactics: Yes
  • Fast Response Time: Yes
  • Transparency: Yes
  • Long Term Contracts: No
  • One-Time Account
    Build Out/Restructure:
    $500 $300 OFF with 6-month agreement,
    call for details

Monthly Ad Spend

$7,000-$9,999

$800

per month

  • Review Calls: Yes
  • Reporting: Advanced
  • Google Analytics Configuration: Yes
  • Conversion Tracking: Yes
  • Remarketing/Display Ads: Yes
  • Local Targeting Strategies: Yes
  • Advanced Google Ads Tactics: Yes
  • Fast Response Time: Yes
  • Transparency: Yes
  • Long Term Contracts: No
  • One-Time Account
    Build Out/Restructure:
    $500 $300 OFF with 6-month agreement,
    call for details

Why Rocket Pilots

The main reason businesses choose Rocket Pilots is for our reputation of providing results. We are committed to helping you grow your company and beat your competitors.

Our knowledge and commitment to learning sets us apart from competing PPC managers.

Lastly, we pride ourselves in honesty, integrity and exercising ethical business practices. Our dedication to these values helps us build relationships that last.