Overview
Google Ads is often the fastest way to drive in new revenue to your business. The advertising platform provides results quicker than SEO and often is higher impact than Facebook.
While Google Ads is effective, it’s also extremely competitive. Only closely managed campaigns by top professionals will drive the results you are looking for.
The biggest challenge for your Google Ads campaigns will be finding a high quality partner to effectively manage your campaigns.
Management from a Google Partner
Rocket Pilots is a certified Google Partner. This means our team of Google Ads professionals have achieved a higher level of training and platform knowledge than your average digital marketing agency.
The market is full of self-proclaimed experts and novices so make sure you only work with a certified Google Partner.
Google Analytics Certified
We are also certified in Google Analytics which plays an important role in your reporting. Most PPC agencies only report on metrics from Google Ads. They leave off important metrics and advanced data points like:
- Reverse Goal Paths
- Funnel Visualization
- Goal Flow
- Assisted Conversions
- Top Conversion Paths
An agency with the expertise to review information in Google Analytics and make data driven decisions will impact the success of your Google Ads campaigns.
Client Dashboard
On demand access to your account information is imperative. With Rocket Pilots you will have access to both the Google Ads interface and our best in class reporting dashboard.
Our reporting dashboard is easy to navigate and provides access to your stats anywhere and at anytime.
You Own Your Account
Unfortunately many of our competitors mislead business owners by managing campaigns in their own account.
We only manage campaigns in an account you own.
Your own the account and take the data with you if you ever bring the management in-house.
Accessibility
We are available by phone or email and do not limit client interactions. At month end we provide a comprehensive report and thorough client review call. If you have questions, concerns, ideas or just want to collaborate throughout the month, we will be there for you.
Conversion Tracking
At the end of the day you are utilizing Google Ads to increase phone calls and form submissions which ultimately result in new revenue.
We set up and report on all conversions to ensure a transparent calculation on your Return on Ad Spend (ROAS).
In a simple dashboard, view phone calls and form submissions.
Dive deeper into the specific leads to ensure the quality of the lead is exactly what you expected.
Remarketing
Even the highest converting landing pages will have 75% of traffic that left without taking action.
Today, consumers conduct research and take their time before contacting a business. It’s essential to stay in front of prospective clients with engaging Remarketing ads.
Remarketing works by dropping a cookie on the browser of anyone who has visited the site. This enables us to show the user image ads when they are visiting their favorite sites on the internet.
Remarketing often produces a lower cost per acquisition than Pay Per Click on the Search Network.
Remarketing is included in your Google Ads Pricing.
Pricing
It’s important to understand when planning for PPC that you will have a budget for Google and a management fee paid to Rocket Pilots.
Some companies bill for the Pay Per Click budget upfront. This makes their fee less transparent and has a negative impact on your cash flow and budget flexibility.
With Rocket Pilots, we do not touch your funds for advertising. The budget will be billed directly from Google and you have the flexibility to update your budget at anytime.
Monthly Ad Spend
$1,500-$2,999
$500
per month
- Review Calls: Yes
- Reporting: Advanced
- Google Analytics Configuration: Yes
- Conversion Tracking: Yes
- Remarketing/Display Ads: Yes
- Local Targeting Strategies: Yes
- Advanced Google Ads Tactics: Yes
- Fast Response Time: Yes
- Transparency: Yes
- Long Term Contracts: No
- One-Time Account
Build Out/Restructure: $500 $300 OFF with 6-month agreement,
call for details
Monthly Ad Spend
$3,000-$4999
$600
per month
- Review Calls: Yes
- Reporting: Advanced
- Google Analytics Configuration: Yes
- Conversion Tracking: Yes
- Remarketing/Display Ads: Yes
- Local Targeting Strategies: Yes
- Advanced Google Ads Tactics: Yes
- Fast Response Time: Yes
- Transparency: Yes
- Long Term Contracts: No
- One-Time Account
Build Out/Restructure: $500 $300 OFF with 6-month agreement,
call for details
Monthly Ad Spend
$5000-$7000
$700
per month
- Review Calls: Yes
- Reporting: Advanced
- Google Analytics Configuration: Yes
- Conversion Tracking: Yes
- Remarketing/Display Ads: Yes
- Local Targeting Strategies: Yes
- Advanced Google Ads Tactics: Yes
- Fast Response Time: Yes
- Transparency: Yes
- Long Term Contracts: No
- One-Time Account
Build Out/Restructure: $500 $300 OFF with 6-month agreement,
call for details
Monthly Ad Spend
$7,000-$9,999
$800
per month
- Review Calls: Yes
- Reporting: Advanced
- Google Analytics Configuration: Yes
- Conversion Tracking: Yes
- Remarketing/Display Ads: Yes
- Local Targeting Strategies: Yes
- Advanced Google Ads Tactics: Yes
- Fast Response Time: Yes
- Transparency: Yes
- Long Term Contracts: No
- One-Time Account
Build Out/Restructure: $500 $300 OFF with 6-month agreement,
call for details
Why Rocket Pilots
The main reason businesses choose Rocket Pilots is for our reputation of providing results. We are committed to helping you grow your company and beat your competitors.
Our knowledge and commitment to learning sets us apart from competing PPC managers.
Lastly, we pride ourselves in honesty, integrity and exercising ethical business practices. Our dedication to these values helps us build relationships that last.
We can help integrate Google Ads leads into your CRM and utilize Zapier if there is no native integration.
At the end of the day you are advertising to generate revenue and grow your business. We will set up “conversion tracking” to measure how the campaign is performing and enable you to calculate the ROI. We can measure form submissions, phone calls and other important website events.
Yes. In fact, the Microsoft Advertising network typically offers more cost effective clicks, a higher income demographic, less competition and a sufficient amount of traffic. From our experience many small business owners and marketers overlook the Microsoft Advertising network. It’s a great advertising platform and we offer this network to all clients.
Yes. We can build new landing pages on your main website to help convert traffic better. Or we can use 3rd party software like ClickFunnels or LeadPages to build landing pages for Google Ads traffic.
We understand many companies have the set it and forget it mentality. At Rocket Pilots we check on all campaigns on a weekly and sometimes daily basis. Since we are a boutique digital marketing company you can expect a higher level of attention and hands on service. We will constantly be reviewing your campaigns and looking for opportunities to improve results.
Yes. We have experience with all the features available in Google Ads. This includes Dynamic Keyword Insertion, Responsive Search Ads, Dynamic Campaigns, Tracking Templates and Scripts to automate processes. We stay up to date with new features being rolled to best serve all Rocket Pilots clients.
Yes. If you are experiencing a rush of customers, you can temporarily have us pause the campaigns.
No. And we do not recommend you ever commit to a very long contract for PPC. Circumstances change quickly in digital marketing and you’re going to want the autonomy to move budget around at will.
Yes! In fact, you will own the account and have an Admin login. You will be inviting Rocket Pilots as a guest to manage the account. You will have full control of users of the account.
No. We understand several agencies have this model. Your budget will be billed directly by Google via the Google Ads platform. Separately Rocket Pilots will bill for the management fee. This creates a high level of transparency for accounting and for our fee.