I often analyze low performing Google Ads campaigns and quickly learn the culprit is the website. All too often companies hire an agency to manage the PPC with little to no thought of where the traffic will land. They just land traffic on the homepage or an existing service page [...]
Are you wondering how the new Google BERT update will affect your personal injury website? BERT is one of the most impactful updates related to the natural language processing of Google to date. It’s a clear indication that Google has become smarter when it comes to more specialized fields. This [...]
The insane targeting options and creative freedom Facebook offers make it the most effective social media channel for marketing. That and the fact that the sheer volume of Facebook users provides a lucrative opportunity for you to connect with seniors or family members in search of an assisted living facility. [...]
Slow page speed ruins the experience for users. The speed at which your page loads is uber important as users will click away if your website has not rendered in mere seconds. Google says that the probability of a visitor bouncing from your site increases by 32% if your page [...]
What do you do when your website traffic is high but conversions are low? Do you generate more traffic via organic search, Google Ads and Facebook Ads to boost conversions? Or do you optimize your website to increase conversions by leveraging your existing traffic? If you picked the first option, [...]
About Brian Hansen
My name is Brian Hansen and I’m the founder of Rocket Pilots I have a background in entrepreneurship and I started my first company when I was 25. I also worked for a large agency for a number of years and the trainings and the experience were invaluable. I learned quickly the challenges of growing a business through sales, digital marketing and carefully constructed marketing funnels.
Since selling my first business I have focused on developing expertise in digital marketing and helping as many businesses as possible. I believe if you want to have a successful business you must have products and services that materially help others solve important challenges. My sole focus is the success of Rocket Pilots. I am a voracious reader and consumer of any digital marketing related content. I read, I study, I blog and I author white papers and guides to help businesses and marketing departments.
I certainly hope you enjoy my blog content. And if you need help with your marketing, please don’t hesitate to call me!