How Attorneys Can Build a Personal Brand
A 2020 study by Ohio State professor Deborah Jones Merritt has uncovered an uncomfortable truth: Law schools fail to prepare new lawyers to work with clients. According to the report, lawyers struggle with gaining clients’ trust, communicating with clients, managing expectations and dealing with demanding clients. No wonder so many [...]
Lead Generation for Lawyers | Maximize The Quantity & Quality of Your Leads
In this article we will start with the basics: the definition of a lead and why lead generation for lawyers is imperative, and then move on to explore actionable strategies that your firm can execute. What is a lead? First things first. Let’s walk through exactly what a lead is [...]
What Are Super Lawyers? An In-Depth Guide
If you have ever searched for a lawyer, you've probably seen the Super Lawyer award on many law firms websites. But what does the term "Super Attorney" mean? What are Super Lawyers? Read on to learn what Super Lawyers are and why they can benefit you. What are Super Lawyers? [...]
Avvo Rating: The Definitive Guide
This guide contains step-by-step instructions for increasing your Avvo rating and details the items have an impact on your Avvo rating. At the end of the guide, we address a few of the most common questions we receive relating to Avvo attorney ratings. You can use the hoplinks below to [...]
SEO for Bankruptcy Attorneys
Whether yours is a new bankruptcy firm still building a reputation, or one that's more established with years of experience under its belt, online marketing has redefined how your practices reach and serve clients. One of the most critical factors in whether people can find you online is SEO for [...]
How to Use TikTok for Lawyers
Unless you've been living under a rock these last two years, you've likely witnessed the social media platform TikTok catapult itself from obscurity into mainstream usage. With over 1 billion users, it has quickly surpassed popular platforms such as Twitter and Reddit, and now sits second place behind social media [...]
The Ultimate Guide To Social Media For Lawyers
Over the years, large consumer brands like Wendys, AirBnB, and Nike have made exceptional use of social media as a marketing platform. These days, almost every business, large or small, tries to maintain an at least somewhat active social media presence. Unfortunately, this isn’t the case with many law firms, [...]
SEO for Estate Planning Attorneys
Whether yours is an established estate planning practice or you're in the early stages of building your firm's clientele, no doubt you've ventured down the rabbit hole that is website development, quality content, and SEO for Estate Planning Attorneys. If you're like many small to midsize law firms, you struggle [...]
How Much Should Lawyers Spend On Marketing
Determining your law practice marketing budget isn't always easy. Especially true when your focus is on your clients. When deciding how to divide marketing resources, view your law practice as a small business. As with any business segment, there is no specific rule about how much money to spend. But [...]