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How to Use TikTok for Lawyers

Unless you've been living under a rock these last two years, you've likely witnessed the social media platform TikTok catapult itself from obscurity into mainstream usage.  With over 700 million monthly users, it has quickly surpassed popular platforms such as Twitter and Reddit, and now sits second place behind social [...]

The Ultimate Guide To Social Media For Lawyers

Over the years, large consumer brands like Wendys, AirBnB, and Nike have made exceptional use of social media as a marketing platform. These days, almost every business, large or small, tries to maintain an at least somewhat active social media presence. Unfortunately, this isn’t the case with many law firms, [...]

How Much Should Lawyers Spend On Marketing

Determining your law practice marketing budget isn't always easy. Especially true when your focus is on your clients. When deciding how to divide marketing resources, view your law practice as a small business. As with any business segment, there is no specific rule about how much money to spend. But [...]

Google Local Services Ads for Lawyers

Any local law firm is effectively a small business. While you provide highly specialized services to your clients, you operate under the basic tenets of brand building. Maintaining a healthy roster of clients keeps your business afloat. Generating leads and bringing new clients through the door is how your business [...]

Instagram For Lawyers: How to Use Instagram to Grow Your Law Firm

Social media has evolved continuously over the past decade. What once seemed new, novel, and somewhat useless (remember MySpace?), has become an essential tool for just about every business.  And even though not all platforms might seem like a good fit for all industries, being present on all the major [...]

Linkedin for Lawyers | A Winning Strategy for Linkedin

You want to build your law practice. You know that social media can be a great way to connect with potential clients and build your brand. The problem is that Facebook, Twitter, and Instagram aren’t usually associated with social branding of the legal variety.  LinkedIn, however, is another matter. LinkedIn [...]

Google My Business for Law Firms

For any business to be successful, it requires a healthy stream of customers, or in the case of a law practice, clients. Attracting those clients requires a law firm - your firm - to maintain high visibility amongst the public. Modern methods like dynamic websites and SEO have long bypassed [...]

SEO For Family Lawyers: The Ultimate Guide For 2020

Family Law SEO can play an integral role in the level of success your practice will reach. If done properly, a firm can redo its financial proformas, staff, up and get ready to scale.  The main challenge Family Law firms face in regards to SEO is finding a trustworthy and [...]

What Does Google’s BERT Update Mean For Your Personal Injury Website?

Are you wondering how the new Google BERT update will affect your personal injury website? BERT is one of the most impactful updates related to the natural language processing of Google to date. It’s a clear indication that Google has become smarter when it comes to more specialized fields.  This [...]