Linkedin for Lawyers | A Winning Strategy for Linkedin
You want to build your law practice. You know that social media can be a great way to connect with potential clients and build your brand. The problem is that Facebook, Twitter, and Instagram aren’t usually associated with social branding of the legal variety. LinkedIn, however, is another matter. LinkedIn [...]
Google Business Profile for Law Firms
For any business to be successful, it requires a healthy stream of customers, or in the case of a law practice, clients. Attracting those clients requires a law firm - your firm - to maintain high visibility amongst the public. Modern methods like dynamic websites and SEO have long bypassed [...]
What Does Google’s BERT Update Mean For Your Personal Injury Website?
Are you wondering how the new Google BERT update will affect your personal injury website? BERT is one of the most impactful updates related to the natural language processing of Google to date. It’s a clear indication that Google has become smarter when it comes to more specialized fields. This [...]
Law Firm PPC | Advanced Google Ads Management for Lawyers
Google Ads Advanced management techniques are the key to achieving greater PPC success. Without executing advanced tactics, your law firm may never enjoy massive returns on its investment in Google Ads advertising (formerly AdWords). PPC is a form of online advertising where you, the advertiser, pay for each click that [...]
Video Marketing for Lawyers
Video content is the future of the internet. By 2022, over 80% of traffic on the internet will come from video content. Therefore, it is imperative for lawyers to use video marketing in their online marketing strategy. Video marketing is simply using videos to promote your law firm, boost online [...]
Best Live Chat Software for Law Firms
Information is the currency of the world. Having the right information enables people to make the right decisions. Being able to provide information and support to clients regardless of business hours is a necessity for every law firm. This is where live chat software comes in. Live chat software is [...]
How and Why Law Firms Should Be Optimized for Mobile
Is your law firm’s website already optimized for mobile use? If not, you could be missing out on some of your best clients or cases. Picture this: When someone gets involved in a car accident, the first thing they do is to gather information. They can do this easily using [...]
Facebook Advertising for Personal Injury Law Firms
How often do you hear a personal injury law firm doing Facebook advertising? Is a difficult niche to run effective Facebook ads for? To make matters worse, 62% of marketers say that Facebook ads didn’t hit their marks. Your personal injury law firm doesn’t have to become a part of [...]
10 Actionable Content Marketing Tips for Personal Injury Lawyers
Is your content marketing strategy not working for you? You’re not alone. Research shows that 60% of marketers struggle to create engaging content and measure the effectiveness of their current content marketing strategies. Today, we’ll look at the key strategies your personal injury law firm should be using in your [...]