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About Brian Hansen

My name is Brian Hansen and I am the founder of Rocket Pilots and sole author of the Rocket Pilots blog. We are a Digital Marketing Company focused on helping small-medium sized businesses grow revenue. Our goal is to make expert level digital marketing accessible to all companies. We are best known for expertise, dependability, honest and transparency.

How Much Should Lawyers Spend On Marketing

Determining your law practice marketing budget isn't always easy. Especially true when your focus is on your clients. When deciding how to divide marketing resources, view your law practice as a small business. As with any business segment, there is no specific rule about how much money to spend. But you do need to account [...]

Google Local Services Ads for Lawyers

Any local law firm is effectively a small business. While you provide highly specialized services to your clients, you operate under the basic tenets of brand building. Maintaining a healthy roster of clients keeps your business afloat. Generating leads and bringing new clients through the door is how your business grows. Google, the undisputed leader [...]

Instagram For Lawyers: How to Use Instagram to Grow Your Law Firm

Social media has evolved continuously over the past decade. What once seemed new, novel, and somewhat useless (remember MySpace?), has become an essential tool for just about every business.  And even though not all platforms might seem like a good fit for all industries, being present on all the major ones can benefit companies tremendously. [...]

Linkedin for Lawyers | A Winning Strategy for Linkedin

You want to build your law practice. You know that social media can be a great way to connect with potential clients and build your brand. The problem is that Facebook, Twitter, and Instagram aren’t usually associated with social branding of the legal variety.  LinkedIn, however, is another matter. LinkedIn for lawyers gives you the [...]

Google My Business for Law Firms

For any business to be successful, it requires a healthy stream of customers, or in the case of a law practice, clients. Attracting those clients requires a law firm - your firm - to maintain high visibility amongst the public. Modern methods like dynamic websites and SEO have long bypassed traditional advertising avenues for law [...]

Google Ads Account Suspensions: Why They Happen and How to Fix Them

Having trouble reinstating your Google Ads suspension? You are not alone; even legitimate accounts get flagged or end up getting suspended once in a while.  Google Ads is a leading online advertising platform and a great tool for lead and customer acquisition. Having a Google Ads account suspended is a serious problem and detrimental to [...]

SEO For Family Lawyers: The Ultimate Guide For 2020

Family Law SEO can play an integral role in the level of success your practice will reach. If done properly, a firm can redo its financial proformas, staff, up and get ready to scale.  The main challenge Family Law firms face in regards to SEO is finding a trustworthy and highly skilled agency. By now, [...]

Your Marketing Survival Strategy During the Coronavirus Pandemic

The world has been dealt a major blow due to the effects of COVID-19, and the economy itself is in an extreme state of crisis. Social distancing has evolved from a voluntary measure to a mandated order for many parts of the globe.  As a result, certain industries—including travel and hospitality—are taking a major hit. [...]

How to Create the Perfect Landing Pages for Google Ads

I often analyze low performing Google Ads campaigns and quickly learn the culprit is the website. All too often companies hire an agency to manage the PPC with little to no thought of where the traffic will land.  They just land traffic on the homepage or an existing service page and hope that campaigns produce [...]