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About Brian Hansen

My name is Brian Hansen and I am the founder of Rocket Pilots and sole author of the Rocket Pilots blog. We are a San Diego based Digital Marketing Company focused on helping small businesses attract more local customers. Our goal is to provide expert level digital marketing to the small business community. We are best known for being dependable, honest and transparent.

The Best Law Firm Websites

Your website is the digital home of your law firm. Having one makes it easy to stay competitive in today’s fast-paced digital world. A website makes finding and learning about your law firm simple for potential clients. Over 95% of customers learn about new businesses online than anywhere else. With a website, you have an [...]

Law Firm Online Marketing: 22 Effective Strategies You Need To Know

Law firm online marketing has an aura of fear surrounding it. It has evolved so fast that it’s almost impossible for even the most sophisticated firms to keep up with all the changes and best practices. However, we can agree on one thing, digital marketing has become standard practice for any successful law firm. Today, [...]

Criminal Defense SEO: Your Guide to Ranking #1

Criminal Defense SEO is competitive and noisy with marketing firms pitching low-quality services. Search Engine Algorithms are constantly changing and ranking positions are subject to fluctuations.  These circumstances make it challenging to rank prominently and convert Organic traffic into the right clients for your firm. My goal with this guide is to give you sound [...]

Video Marketing for Lawyers

Video content is the future of the internet. By 2022, over 80% of traffic on the internet will come from video content. Therefore, it is imperative for lawyers to use video marketing in their online marketing strategy.  Video marketing is simply using videos to promote your law firm, boost online engagement, educate clients and reach [...]

Best Live Chat Software for Law Firms

Information is the currency of the world. Having the right information enables people to make the right decisions. Being able to provide information and support to clients regardless of business hours is a necessity for every law firm. This is where live chat software comes in. Live chat software is an online service that allows [...]

How and Why Law Firms Should Be Optimized for Mobile 

Is your law firm’s website already optimized for mobile use? If not, you could be missing out on some of your best clients or cases.  Picture this: When someone gets involved in a car accident, the first thing they do is to gather information. They can do this easily using their smartphones to find answers [...]

Facebook Advertising for Personal Injury Law Firms

How often do you hear a personal injury law firm doing Facebook advertising? Is a difficult niche to run effective Facebook ads for?   To make matters worse, 62% of marketers say that Facebook ads didn’t hit their marks. Your personal injury law firm doesn’t have to become a part of that percentage.  I think that [...]

10 Actionable Content Marketing Tips for Personal Injury Lawyers

Is your content marketing strategy not working for you? You’re not alone. Research shows that 60% of marketers struggle to create engaging content and measure the effectiveness of their current content marketing strategies.  Today, we’ll look at the key strategies your personal injury law firm should be using in your content marketing efforts to increase [...]

Facebook Advertising for Assisted Living Communities

The fastest growing age demographic on social media right now is 65+. Targeting seniors through social media channels is no longer just a thought, it’s a reality! When seniors are considering to move into your community or their families are the ones doing this research for them, sales material won’t do the trick. You have [...]

Remarketing for Assisted Living Communities All You Need to Know

How do you get past visitors to your site who didn’t convert to come back and submit a form or call your assisted living community? The answer is Remarketing. Remarketing is a type of online advertising where you serve ads to website visitors who clicked away without performing any action as they browse other sites [...]