rocketpilots

About Brian Hansen

Rocket Pilots is a leading law firm internet marketing agency based in San Diego helping law firms dominate local markets. My name is Brian Hansen and I am the founder of Rocket Pilots and sole author of the Rocket Pilots blog. We help law firms acquire new cases and grow revenue through best in class lawyer SEO and Google Ads campaigns. Our goal is to make expert level digital marketing accessible to all Law Firms. We are best known for expertise, dependability, honest, transparency and results.

How Attorneys Can Build a Personal Brand

A 2020 study by Ohio State professor Deborah Jones Merritt has uncovered an uncomfortable truth: Law schools fail to prepare new lawyers to work with clients. According to the report, lawyers struggle with gaining clients' trust, communicating with clients, managing expectations and dealing with demanding clients. No wonder so many law practitioners fail to secure [...]

Lead Generation for Lawyers

In this article we will start with the basics: the definition of a lead and why lead generation for lawyers is imperative, and then move on to explore actionable strategies that your firm can execute. What is a lead? First things first. Let's walk through exactly what a lead is when it comes to business [...]

What Are Super Lawyers? An In-Depth Guide

If you have ever searched for a lawyer, you've probably seen the Super Lawyer award on many law firms websites. But what does the term "Super Attorney" mean? What are Super Lawyers? Read on to learn what Super Lawyers are and why they can benefit you. What are Super Lawyers? Super Lawyers is a rating [...]

Avvo Rating: The Definitive Guide

This guide contains step-by-step instructions for increasing your Avvo rating and details the items have an impact on your Avvo rating. At the end of the guide, we address a few of the most common questions we receive relating to Avvo attorney ratings. You can use the hoplinks below to jump to the section of [...]

How to Use TikTok for Lawyers

Unless you've been living under a rock these last two years, you've likely witnessed the social media platform TikTok catapult itself from obscurity into mainstream usage.  With over 1 billion users, it has quickly surpassed popular platforms such as Twitter and Reddit, and now sits second place behind social media giants Facebook and Instagram.  And [...]

The Ultimate Guide To Social Media For Lawyers

Over the years, large consumer brands like Wendys, AirBnB, and Nike have made exceptional use of social media as a marketing platform. These days, almost every business, large or small, tries to maintain an at least somewhat active social media presence. Unfortunately, this isn’t the case with many law firms, which is surprising given how [...]

The Most Important Content Marketing KPIs To Track

Among marketers, there's not much dispute that, when done right, content marketing is one of the most powerful long-term marketing strategies available to businesses. In fact, content marketing is so effective that over 85% of marketers create content designed to attract, nurture, and ultimately convert leads into customers. The problem, however, is that not all [...]

How Much Should Lawyers Spend On Marketing

Determining your law practice marketing budget isn't always easy. Especially true when your focus is on your clients. When deciding how to divide marketing resources, view your law practice as a small business. As with any business segment, there is no specific rule about how much money to spend. But you do need to account [...]

Google Local Services Ads for Lawyers

Any local law firm is effectively a small business. While you provide highly specialized services to your clients, you operate under the basic tenets of brand building. Maintaining a healthy roster of clients keeps your business afloat. Generating leads and bringing new clients through the door is how your business grows. Google, the undisputed leader [...]

Instagram For Lawyers: How to Use Instagram to Grow Your Law Firm

Social media has evolved continuously over the past decade. What once seemed new, novel, and somewhat useless (remember MySpace?), has become an essential tool for just about every business.  And even though not all platforms might seem like a good fit for all industries, being present on all the major ones can benefit companies tremendously. [...]

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