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About Brian Hansen

My name is Brian Hansen and I am the founder of Rocket Pilots and sole author of the Rocket Pilots blog. We are a San Diego based Digital Marketing Company focused on helping small businesses attract more local customers. Our goal is to provide expert level digital marketing to the small business community. We are best known for being dependable, honest and transparent.

Law Firm PPC | Advanced Google Ads Management for Lawyers

Google Ads Advanced management techniques are the key to achieving greater PPC success. Without executing advanced tactics, your law firm may never enjoy massive returns on its investment in Google Ads advertising (formerly AdWords). PPC is a form of online advertising where you, the advertiser, pay for each click that your ad receives. Google Ads [...]

Garage Door SEO:  How to Rank on Page 1 of Google

Executing proper digital marketing and “Garage Door” SEO best practices can be the key to beating your competitors and landing consistent jobs.  You are probably getting hammered by annoying emails and pushy salespeople claiming to be SEO experts.   It’s critical you understand what to takes to drive in clients from modern SEO best practices.  I [...]

Google Local Service Ads for Garage Door Companies

Many companies use paid search ads to land new clients and grow their business. Your garage door company can join them!   Paid search ads offer businesses the opportunity to advertise their products and services above the organic search results on search engines. A good example of paid search ads is Google Ads. Companies who [...]

The Best Law Firm Websites

Your website is the digital home of your law firm. Having one makes it easy to stay competitive in today’s fast-paced digital world. A website makes finding and learning about your law firm simple for potential clients. Over 95% of customers learn about new businesses online than anywhere else. With a website, you have an [...]

Law Firm Online Marketing: 22 Effective Strategies You Need To Know

Law firm online marketing has an aura of fear surrounding it. It has evolved so fast that it’s almost impossible for even the most sophisticated firms to keep up with all the changes and best practices. However, we can agree on one thing, digital marketing has become standard practice for any successful law firm. Today, [...]

Criminal Defense SEO: Your Guide to Ranking #1

Criminal Defense SEO is competitive and noisy with marketing firms pitching low-quality services. Search Engine Algorithms are constantly changing and ranking positions are subject to fluctuations.  These circumstances make it challenging to rank prominently and convert Organic traffic into the right clients for your firm. My goal with this guide is to give you sound [...]

Video Marketing for Lawyers

Video content is the future of the internet. By 2022, over 80% of traffic on the internet will come from video content. Therefore, it is imperative for lawyers to use video marketing in their online marketing strategy.  Video marketing is simply using videos to promote your law firm, boost online engagement, educate clients and reach [...]

Best Live Chat Software for Law Firms

Information is the currency of the world. Having the right information enables people to make the right decisions. Being able to provide information and support to clients regardless of business hours is a necessity for every law firm. This is where live chat software comes in. Live chat software is an online service that allows [...]

How and Why Law Firms Should Be Optimized for Mobile 

Is your law firm’s website already optimized for mobile use? If not, you could be missing out on some of your best clients or cases.  Picture this: When someone gets involved in a car accident, the first thing they do is to gather information. They can do this easily using their smartphones to find answers [...]

Facebook Advertising for Personal Injury Law Firms

How often do you hear a personal injury law firm doing Facebook advertising? Is a difficult niche to run effective Facebook ads for?   To make matters worse, 62% of marketers say that Facebook ads didn’t hit their marks. Your personal injury law firm doesn’t have to become a part of that percentage.  I think that [...]