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About Brian Hansen

My name is Brian Hansen and I am the founder of Rocket Pilots and sole author of the Rocket Pilots blog. We are a San Diego based Digital Marketing Company focused on helping small businesses attract more local customers. Our goal is to provide expert level digital marketing to the small business community. We are best known for being dependable, honest and transparent.

What Does Google’s BERT Update Mean For Your Personal Injury Website?

Are you wondering how the new Google BERT update will affect your personal injury website? BERT is one of the most impactful updates related to the natural language processing of Google to date. It’s a clear indication that Google has become smarter when it comes to more specialized fields.  This is especially true for personal [...]

10 Advanced Facebook Marketing Strategies For Your Assisted Living Facility

The insane targeting options and creative freedom Facebook offers make it the most effective social media channel for marketing. That and the fact that the sheer volume of Facebook users provides a lucrative opportunity for you to connect with seniors or family members in search of an assisted living facility. The updated Facebook algorithm prioritizes [...]

Ultimate Guide to Page Speed Optimization

Slow page speed ruins the experience for users. The speed at which your page loads is uber important as users will click away if your website has not rendered in mere seconds. Google says that the probability of a visitor bouncing from your site increases by 32% if your page load time goes from 1 [...]

Ultimate Guide to Conversion Rate Optimization

What do you do when your website traffic is high but conversions are low? Do you generate more traffic via organic search, Google Ads and Facebook Ads to boost conversions? Or do you optimize your website to increase conversions by leveraging your existing traffic? If you picked the first option, it’s time to introduce you [...]

Law Firm PPC | Advanced Google Ads Management for Lawyers

Google Ads Advanced management techniques are the key to achieving greater PPC success. Without executing advanced tactics, your law firm may never enjoy massive returns on its investment in Google Ads advertising (formerly AdWords). PPC is a form of online advertising where you, the advertiser, pay for each click that your ad receives. Google Ads [...]

Garage Door SEO:  How to Rank on Page 1 of Google

Executing proper digital marketing and “Garage Door” SEO best practices can be the key to beating your competitors and landing consistent jobs.  You are probably getting hammered by annoying emails and pushy salespeople claiming to be SEO experts.   It’s critical you understand what to takes to drive in clients from modern SEO best practices.  I [...]

Google Local Service Ads for Garage Door Companies

Many companies use paid search ads to land new clients and grow their business. Your garage door company can join them!   Paid search ads offer businesses the opportunity to advertise their products and services above the organic search results on search engines. A good example of paid search ads is Google Ads. Companies who [...]

The Best Law Firm Websites

Your website is the digital home of your law firm. Having one makes it easy to stay competitive in today’s fast-paced digital world. A website makes finding and learning about your law firm simple for potential clients. Over 95% of customers learn about new businesses online than anywhere else. With a website, you have an [...]

Law Firm Online Marketing: 22 Effective Strategies You Need To Know

Law firm online marketing has an aura of fear surrounding it. It has evolved so fast that it’s almost impossible for even the most sophisticated firms to keep up with all the changes and best practices. However, we can agree on one thing, digital marketing has become standard practice for any successful law firm. Today, [...]

Criminal Defense SEO: Your Guide to Ranking #1

Criminal Defense SEO is competitive and noisy with marketing firms pitching low-quality services. Search Engine Algorithms are constantly changing and ranking positions are subject to fluctuations.  These circumstances make it challenging to rank prominently and convert Organic traffic into the right clients for your firm. My goal with this guide is to give you sound [...]