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About Brian Hansen

My name is Brian Hansen and I am the founder of Rocket Pilots and sole author of the Rocket Pilots blog. We are a Digital Marketing Company focused on helping small-medium sized businesses grow revenue. Our goal is to make expert level digital marketing accessible to all companies. We are best known for expertise, dependability, honest and transparency.

How to Use TikTok for Lawyers

Unless you've been living under a rock these last two years, you've likely witnessed the social media platform TikTok catapult itself from obscurity into mainstream usage.  With over 700 million monthly users, it has quickly surpassed popular platforms such as Twitter and Reddit, and now sits second place behind social media giants Facebook and Instagram.  [...]

The Ultimate Guide To Social Media For Lawyers

Over the years, large consumer brands like Wendys, AirBnB, and Nike have made exceptional use of social media as a marketing platform. These days, almost every business, large or small, tries to maintain an at least somewhat active social media presence. Unfortunately, this isn’t the case with many law firms, which is surprising given how [...]

The Most Important Content Marketing KPIs To Track

Among marketers, there’s not much dispute that, when done right, content marketing is one of the most powerful long-term marketing strategies available to businesses. In fact, content marketing is so effective that over 85% of marketers create content designed to attract, nurture, and ultimately convert leads into customers. The problem, however, is that not all [...]

How Much Should Lawyers Spend On Marketing

Determining your law practice marketing budget isn't always easy. Especially true when your focus is on your clients. When deciding how to divide marketing resources, view your law practice as a small business. As with any business segment, there is no specific rule about how much money to spend. But you do need to account [...]

Google Local Services Ads for Lawyers

Any local law firm is effectively a small business. While you provide highly specialized services to your clients, you operate under the basic tenets of brand building. Maintaining a healthy roster of clients keeps your business afloat. Generating leads and bringing new clients through the door is how your business grows. Google, the undisputed leader [...]

Instagram For Lawyers: How to Use Instagram to Grow Your Law Firm

Social media has evolved continuously over the past decade. What once seemed new, novel, and somewhat useless (remember MySpace?), has become an essential tool for just about every business.  And even though not all platforms might seem like a good fit for all industries, being present on all the major ones can benefit companies tremendously. [...]

Linkedin for Lawyers | A Winning Strategy for Linkedin

You want to build your law practice. You know that social media can be a great way to connect with potential clients and build your brand. The problem is that Facebook, Twitter, and Instagram aren’t usually associated with social branding of the legal variety.  LinkedIn, however, is another matter. LinkedIn for lawyers gives you the [...]

Google My Business for Law Firms

For any business to be successful, it requires a healthy stream of customers, or in the case of a law practice, clients. Attracting those clients requires a law firm - your firm - to maintain high visibility amongst the public. Modern methods like dynamic websites and SEO have long bypassed traditional advertising avenues for law [...]

Google Ads Account Suspensions: Why They Happen and How to Fix Them

Having trouble reinstating your Google Ads suspension? You are not alone; even legitimate accounts get flagged or end up getting suspended once in a while.  Google Ads is a leading online advertising platform and a great tool for lead and customer acquisition. Having a Google Ads account suspended is a serious problem and detrimental to [...]