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About Brian Hansen

My name is Brian Hansen and I am the founder of Rocket Pilots and sole author of the Rocket Pilots blog. We are a Digital Marketing Company focused on helping small-medium sized businesses grow revenue. Our goal is to make expert level digital marketing accessible to all companies. We are best known for expertise, dependability, honest and transparency.

SEO For Family Lawyers: The Ultimate Guide For 2020

Family Law SEO can play an integral role in the level of success your practice will reach. If done properly, a firm can redo its financial proformas, staff, up and get ready to scale.  The main challenge Family Law firms face in regards to SEO is finding a trustworthy and highly skilled agency. By now, [...]

Your Marketing Survival Strategy During the Coronavirus Pandemic

The world has been dealt a major blow due to the effects of COVID-19, and the economy itself is in an extreme state of crisis. Social distancing has evolved from a voluntary measure to a mandated order for many parts of the globe.  As a result, certain industries—including travel and hospitality—are taking a major hit. [...]

How to Create the Perfect Landing Pages for Google Ads

I often analyze low performing Google Ads campaigns and quickly learn the culprit is the website. All too often companies hire an agency to manage the PPC with little to no thought of where the traffic will land.  They just land traffic on the homepage or an existing service page and hope that campaigns produce [...]

What Does Google’s BERT Update Mean For Your Personal Injury Website?

Are you wondering how the new Google BERT update will affect your personal injury website? BERT is one of the most impactful updates related to the natural language processing of Google to date. It’s a clear indication that Google has become smarter when it comes to more specialized fields.  This is especially true for personal [...]

10 Advanced Facebook Marketing Strategies For Your Assisted Living Facility

The insane targeting options and creative freedom Facebook offers make it the most effective social media channel for marketing. That and the fact that the sheer volume of Facebook users provides a lucrative opportunity for you to connect with seniors or family members in search of an assisted living facility. The updated Facebook algorithm prioritizes [...]

Ultimate Guide to Page Speed Optimization

Slow page speed ruins the experience for users. The speed at which your page loads is uber important as users will click away if your website has not rendered in mere seconds. Google says that the probability of a visitor bouncing from your site increases by 32% if your page load time goes from 1 [...]

Ultimate Guide to Conversion Rate Optimization

What do you do when your website traffic is high but conversions are low? Do you generate more traffic via organic search, Google Ads and Facebook Ads to boost conversions? Or do you optimize your website to increase conversions by leveraging your existing traffic? If you picked the first option, it’s time to introduce you [...]

Law Firm PPC | Advanced Google Ads Management for Lawyers

Google Ads Advanced management techniques are the key to achieving greater PPC success. Without executing advanced tactics, your law firm may never enjoy massive returns on its investment in Google Ads advertising (formerly AdWords). PPC is a form of online advertising where you, the advertiser, pay for each click that your ad receives. Google Ads [...]

Garage Door SEO:  How to Rank on Page 1 of Google

Executing proper digital marketing and “Garage Door” SEO best practices can be the key to beating your competitors and landing consistent jobs.  You are probably getting hammered by annoying emails and pushy salespeople claiming to be SEO experts.   It’s critical you understand what to takes to drive in clients from modern SEO best practices.  I [...]