As a lawyer or marketing director of a law firm, you have inevitably tried a number of tactics to drive in more cases. In this article, I am going to show you why content marketing for lawyers is integral to growth and why this strategy will be a mainstay in online marketing. What is Content [...]
Personal Injury Lawyer SEO is an engaging topic. Mostly because the search engine results page is extremely competitive for personal injury lawyers. Successful firms are flush with cash and capable of deploying heavy content strategies. This makes it tough on sole practitioners or bootstrapped firms. If you decide to compete and win, the reward is [...]
My goal with this article is to provide you with practical link building strategies that will improve your website’s organic rankings. But first, a few definitions, nomenclatures, and warnings are in order. If you’re in search engine optimization (SEO), digital marketing, or you’re a small business owner, you have most certainly been solicited link building [...]
If you’re a gym owner, you have most likely tried a variety of different fitness marketing strategies. Some inevitably worked, and some probably crashed and burned. Your phone most likely rings five times a day with another “SEO Specialist” promising the moon. It can be tough to cut through all of the noise and find [...]
Most small businesses struggle with a sustainable content strategy. One of the biggest reasons for this is they aren’t sure how to properly create and manage a blog content strategy. The internet is full of dead blogs. An ambitious entrepreneur learns the importance of content marketing and vows to post a weekly blog. Things go [...]
What exactly is Mobile Optimization? Mobile Search Engine Optimization (SEO) is all the best practices associated with ranking a website in search engines for mobile searches. If you’re looking to implement Mobile SEO for your local business, then it’s important to understand there are different considerations for desktop and mobile when it comes to [...]
I can’t tell you how many times I’ve had a small business owner ask me if they should do Search Engine Optimization or Pay-Per-Click advertising. It’s a question small businesses wrestle with and a frequent topic during meetings with prospective clients. To further complicate the discussion, paid advertising on Facebook has entered the debate. [...]
If you own a small business in San Diego, you have probably worked with a San Diego Search Engine Optimization (SEO) company, worked with an independent San Diego SEO consultant, or read up about best practices online. If you’re like the small business owners I work with, you have probably been burned in the past [...]
If you own a small business, you have inevitably engaged in some do-it-yourself Search Engine Optimization (SEO) or outsourced to an SEO company. But, what form of SEO were you practicing? This article specifically addresses Off Page SEO best practices. Implement all these tactics and be prepared for Search Engines to reward you for [...]
What is Local SEO? What do I mean by San Diego Local SEO? You have probably heard of Technical SEO, On Page SEO and Off Page SEO. Over the last few years a new type of SEO has become very important, Local SEO. Local SEO is all the best practices associated with ranking your [...]