What is a content audit? According to a 2016 study by Curata, 37% of content marketers never complete a content audit. This is despite the fact that 42% of companies are working toward strengthening their content marketing teams and the more focused efforts toward creating: Content marketing strategies Building content marketing processes Investing in content [...]
These Top Legal directories are the perfect opportunity to enhance your Local SEO presence and show up more often in maps for local searches. Google refers to directories as “citations” and scans the web for consistency in your Name, Address, and Phone Number (NAP). I’m particularly fond of this SEO tactic because many of your [...]
FindLaw is a Thomas Reuters company and an absolute giant in the legal community. They represent thousands of Law Firms, employ over 1,000 people and offer a suite of marketing products. If you are a lawyer, you have or will inevitably come across FindLaw. I have now personally spoken with dozens of Law Firms about [...]
Keyword research is the cornerstone of your business. Choosing what keywords to rank can make or break your business. Knowing if there’s a demand for a particular keyword and using specific terms and phrases to target your specific audience all influence your success. Understanding your customers as a whole and using the right keywords for [...]
Attracting reviews can be a headache for many local businesses. To cut corners, many businesses resort to aggressive tactics in order to attract more 5-star reviews than their competition. To keep the playing field level and to prevent an entrepreneur from using unethical means to promote their businesses, many review sites have rules that govern [...]
Search Engine Optimization is one of the best ways to target customers from your geographic location when marketing your business online. When you invest in local SEO, it means your business will be seen more by local people and not just people in random cities across the globe. This makes it possible to reach the [...]
Is a link building strategy necessary for a local assisted living business like yours? Well, a local search ranking factors survey found that link signals have increased in importance from 2016 to 2017 and Google has begun to take more interest in businesses’ links in order to rank websites. The 2016 Google algorithm update, Possum, [...]
The senior living housing provision is changing rapidly, as is the way seniors and their loved ones research caretaking options. Indeed, people of all ages rely on the Internet more than ever to glean information. In order for a senior assisted living community to keep up and continue serving the market to the best of [...]
The internet is the first place most people go when searching for information and reviews about assisted living facilities for themselves or their loved ones. Assisted living SEO executed properly can be the difference between a full facility or empty rooms. SEO can help your assisted living facility gain a considerable presence on the internet [...]
Drug Rehab SEO is arguably the largest long-term opportunity for your addiction treatment center. Of course, nothing will beat a referral, but they can never keep pace with an aggressive inbound marketing campaign. The internet is rife with misinformation, and the SEO market is full of novices and snake oil salesmen. This article is intended [...]