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About Brian Hansen

My name is Brian Hansen and I am the founder of Rocket Pilots and sole author of the Rocket Pilots blog. We are a San Diego based Digital Marketing Company focused on helping small businesses attract more local customers. Our goal is to provide expert level digital marketing to the small business community. We are best known for being dependable, honest and transparent.

 10 Key SEO Strategies For Your Addiction Treatment Center

Are you not getting the results you want from your SEO campaign? Wondering why you’re struggling to get new patient admissions to your drug rehab center? Truth is, you’re not alone. Competition in the addiction treatment industry is so intense as a result there are thousands of other drug rehab centers and directories lobbying for [...]

The Ultimate List of Directories for Assisted Living Facilities

Local citations play a pivotal role in your local SEO strategy. You need them in order to increase your companies rankings in the local search engine results. Local businesses earn a citation every time they’re mentioned on the internet. The question is, how do you get them? Directory listings and your social media profiles are [...]

SEO Reporting | What to Expect from Your Monthly SEO Report

If you’re reading this, I’m going to assume that you’ve been burned in the past by an SEO company. I am also going to assume that the reports you have received were often vague, providing little to no value. They hit your inbox, you skimmed the content and were left with more questions than answers. [...]

PPC for Assisted Living | Ultimate Guide to New Residents from Google Ads

Crushing KPIs is what every business strives for. Online marketing has provided companies with the tools to achieve and exceed their revenue goals. PPC marketing in particular has enabled businesses to surpass their lead generation and sales goals. In Pay-per-click marketing, companies place ads on a platform and pay a fee every time someone clicks [...]

10 Common Digital Marketing Mistakes From Drug Rehab Facilities

On a scale of one to ten, how effective would you say your digital marketing strategy is? The internet has become the first place where people struggling with substance abuse or their loved ones find options for addiction treatment. Your digital marketing strategy has to be effective enough to help you connect with potential clients [...]

YouTube Marketing for Assisted Living Communities

YouTube Video marketing is a necessary skill for every marketer and business owner. Video marketing is using video to achieve business goals like promoting your facility, educating families about your amenities and of course, acquiring new residents. Video has become a common marketing tool because of the growth of video hosting platforms like YouTube, Vimeo, [...]

Are Location Pages the Right Move for Law Firms?

How can your law firm get found on Google for cities where you do not have an office? Well, there are three common approaches to this challenge. You can either: Have individual websites for each service areaHave one website, but list each service area on one landing pageHave one website, but create separate landing pages [...]

Defining SEO KPIs for your Assisted Living Community

SEO (search engine optimization) is the art of driving online traffic to your website through the organic search engine results page (SERP). The web is a huge place with similar businesses and websites clamoring for attention. SEO is one way website owners get visitors, who are interested in their products, services or content, to their [...]

How to Attract & Manage Online Reviews for Your Law Firm

Online reviews play a vital role in your digital marketing efforts. More specifically, your online reputation. A five-star average review can have clients knocking down your door. On the other hand, a thread of bad reviews (or even one) can tarnish your reputation. Online Reviews & Their Effect on Your Reputation Consumers aren’t as quick [...]