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About Brian Hansen

My name is Brian Hansen and I am the founder of Rocket Pilots and sole author of the Rocket Pilots blog. We are a San Diego based Digital Marketing Company focused on helping small businesses attract more local customers. Our goal is to provide expert level digital marketing to the small business community. We are best known for being dependable, honest and transparent.

Video Marketing for Lawyers

Video content is the future of the internet. By 2022, over 80% of traffic on the internet will come from video content. Therefore, it is imperative for lawyers to use video marketing in their online marketing strategy.  Video marketing is simply using videos to promote your law firm, boost online engagement, educate clients and reach [...]

Best Live Chat Software for Law Firms

Information is the currency of the world. Having the right information enables people to make the right decisions. Being able to provide information and support to clients regardless of business hours is a necessity for every law firm. This is where live chat software comes in. Live chat software is an online service that allows [...]

How and Why Law Firms Should Be Optimized for Mobile 

Is your law firm’s website already optimized for mobile use? If not, you could be missing out on some of your best clients or cases.  Picture this: When someone gets involved in a car accident, the first thing they do is to gather information. They can do this easily using their smartphones to find answers [...]

Facebook Advertising for Personal Injury Law Firms

How often do you hear a personal injury law firm doing Facebook advertising? Is a difficult niche to run effective Facebook ads for?   To make matters worse, 62% of marketers say that Facebook ads didn’t hit their marks. Your personal injury law firm doesn’t have to become a part of that percentage.  I think that [...]

10 Actionable Content Marketing Tips for Personal Injury Lawyers

Is your content marketing strategy not working for you? You’re not alone. Research shows that 60% of marketers struggle to create engaging content and measure the effectiveness of their current content marketing strategies.  Today, we’ll look at the key strategies your personal injury law firm should be using in your content marketing efforts to increase [...]

Facebook Advertising for Assisted Living Communities

The fastest growing age demographic on social media right now is 65+. Targeting seniors through social media channels is no longer just a thought, it’s a reality! When seniors are considering to move into your community or their families are the ones doing this research for them, sales material won’t do the trick. You have [...]

Remarketing for Assisted Living Communities All You Need to Know

How do you get past visitors to your site who didn’t convert to come back and submit a form or call your assisted living community? The answer is Remarketing. Remarketing is a type of online advertising where you serve ads to website visitors who clicked away without performing any action as they browse other sites [...]

 10 Key SEO Strategies For Your Addiction Treatment Center

Are you not getting the results you want from your SEO campaign? Wondering why you’re struggling to get new patient admissions to your drug rehab center? Truth is, you’re not alone. Competition in the addiction treatment industry is so intense as a result there are thousands of other drug rehab centers and directories lobbying for [...]

The Ultimate List of Directories for Assisted Living Facilities

Local citations play a pivotal role in your local SEO strategy. You need them in order to increase your companies rankings in the local search engine results. Local businesses earn a citation every time they’re mentioned on the internet. The question is, how do you get them? Directory listings and your social media profiles are [...]

SEO Reporting | What to Expect from Your Monthly SEO Report

If you’re reading this, I’m going to assume that you’ve been burned in the past by an SEO company. I am also going to assume that the reports you have received were often vague, providing little to no value. They hit your inbox, you skimmed the content and were left with more questions than answers. [...]