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Is your law firm’s website already optimized for mobile use? If not, you could be missing out on some of your best clients or cases. Picture this: When someone gets involved in a car accident, the first thing they do is to gather information. They can do this easily using their smartphones to find answers [...]
How often do you hear a personal injury law firm doing Facebook advertising? Is a difficult niche to run effective Facebook ads for? To make matters worse, 62% of marketers say that Facebook ads didn’t hit their marks. Your personal injury law firm doesn’t have to become a part of that percentage. I think that [...]
Is your content marketing strategy not working for you? You’re not alone. Research shows that 60% of marketers struggle to create engaging content and measure the effectiveness of their current content marketing strategies. Today, we’ll look at the key strategies your personal injury law firm should be using in your content marketing efforts to increase [...]
If you're reading this, I'm going to assume that you've been burned in the past by an SEO company. I am also going to assume that the reports you have received were often vague, providing little to no value. They hit your inbox, you skimmed the content and were left with more questions than answers. [...]
On a scale of one to ten, how effective would you say your digital marketing strategy is? The internet has become the first place where people struggling with substance abuse or their loved ones find options for addiction treatment. Your digital marketing strategy has to be effective enough to help you connect with potential clients [...]
How can your law firm get found on Google for cities where you do not have an office? Well, there are three common approaches to this challenge. You can either: Have individual websites for each service area Have one website, but list each service area on one landing page Have one website, but create separate [...]
Online reviews play a vital role in your digital marketing efforts. More specifically, your online reputation. A five-star average review can have clients knocking down your door. On the other hand, a thread of bad reviews (or even one) can tarnish your reputation. Online Reviews & Their Effect on Your Reputation Consumers aren’t as [...]
Giving away free legal advice is not something lawyers particularly like. However, in order to have a solid inbound law firm internet marketing strategy for your PI blog, you must help your clients with the information they're looking for. In return, you'll be able to win their trust and ultimately their business. This idea is [...]
If you're like the law firms I work with, you are probably spending valuable time, resources and money to drive more traffic to your website. But what about the traffic that you’re already receiving? Is this traffic converting at the highest rate possible? While it is necessary to put forth effort into building an audience [...]
These Top Legal directories are the perfect opportunity to enhance your Local SEO presence and show up more often in maps for local searches. As a lawyer or legal firm, it is important for you to be strategic about your business. In this regard, you need to be visible to potential clients through platforms that [...]