The Most Advanced & Modern Form of Legal SEO
Our thought leadership in AI-driven content optimization is trusted by smart law firms nationwide.
We’re at the forefront of Legal SEO innovation and shifting consumer trends.
- From 0 cases acquired through internet marketing to over 20 a month from Local SEO.
- Dominates maps for core MVA terms.
- From referral dependent to monthly case predicability.
- The Law Firm had no way to track where cases came from. We configured all Attribution Modeling.
- Identified two profitable markets and advised client on opening satellite offices.
- The firm now consistently brings in new cases from three different markets in Texas.
- Informed client they were being taken advantage of by an amateur and unscrupulous marketing agency.
- Launched a comprehensive local SEO campaign, implemented Lead Docket and conducted review acquisition training.
- Client dominates maps and regularly acquires quality cases from Local and Traditional SEO.
- In one of the most competitive markets in the US, the client was nowhere to be found on maps.
- We thoroughly investigated competitive efforts and crafted an ambitious plan designed to win.
- We overcome one of the biggest challenges in SEO. And now, the client regularly ranks in 2nd position in maps for MVA terms and consistently acquires clients from our efforts.
Client Reviews
Hear what Lawyers across the nation have to say about their experience with us.
Helena Tesema
Getachew & Ansari
I have been working with Rocket Pilots, specifically Brian Hansen and Daniel Parisen, for nearly two years now, and I couldn’t be happier with their exceptional SEO work for my law firm. The team at Rocket Pilots is always in active communication with us, keeping us informed about the strategies they implement each month. What sets them apart is their availability and willingness to answer our questions and take our calls promptly. And the best part? Our organic traffic has noticeably increased since partnering with them. I highly recommend Rocket Pilots for anyone seeking outstanding digital marketing services.
John Leppler
Leppler Injury Law
How We Do It
We assess which competitors are winning in Google Gemini and commonly used Large Language Models (LLMs). We understand why they are showing up and then craft a plan to beat them.
- Keeping RAG in Mind
- Frequent Reviews of Gemini and LLMs
- AI Citation Optimization
- Schema With AI In Mind
Keeping RAG in Mind
Retrieval-Augmented Generation (RAG) is the process of optimizing the desired result of a LLM. We structure content assets to favor our valued clients and influence the results of the AI models.
Frequent Reviews of Gemini and LLMs
Many agencies still just focus on Google. But, we are preparing Law Firms nationwide for a future where people adapt and start to use AI tools more. We consistently review the results of these tools to better understand the outputs.
AI Citation Optimization
The LLMs have certain source and citation favorites. We make sure your firm is listed on the important citations that support strong Generative Engine Optimization (GEO) for the respective platform.
Schema With AI In Mind
Structured Data or Schema Mark Up feeds Generative Engines directly. We understand the details that influence AI searches and structure the Schema accordingly.
What’s In It For Your Law Firm?
A tech savvy Legal SEO Partner that adapts to fast moving technology trends.
Brand Authority
Build trust in the eyes of your prospective clients.
Top ChatGPT Rankings
It’s not just about Google anymore.
A Tech Forward Agency
Don’t get left behind by working with an agency with antiquated tactics.
Google AI Mode and LLMs
The SEO Landscape is changing. Make sure you have an agency who is capable of adapting.
Evolve faster than your competitors and you will win.
Our Attorney AIO and GEO Process
Our method is thoughtful and practical.
An Initial Consultation
Let’s schedule a brief chat and understand your goals relating to AI and SEO.
Market Assessment
The Rocket Pilots team will report on how advanced the competition is in your market. Let’s see what they are doing to adapt to this new landscape.
Implementation
We’ll move forward with a custom plan designed to dominate your market.
Forward Looking Law Firms
Smart Attorneys and Marketing Directors trust Rocket Pilots because they know we are up to speed with the latest trends of AI in SEO.
Why Choose Us?
Other agencies sell dreams. But, we show you real results from real Law Firms.
9
Years of Experience
We are veterans of
Lawyer SEO.
1000's
of Cases Acquired
Our clients consistently acquire cases through Google Maps and traditional SEO listings.
$10’s of
Millions
in Revenue Generated
Collectively our SEO campaigns have had a serious impact on the bottom line of Law Firms.
99%
Client Satisfaction Rate
Not only do clients stay with us, they refer us to their friends.
Attorney AIO and GEO FAQs
Have Questions about how we are targeting the LLMs and the impact of AI on SEO? Check out our FAQ below
Is everyone transitioning away from Google and starting to use other tools?
No, but adoption is on the rise. The data shows highly educated people, white collar professions and technology savvy people are mostly using these tools.
Should I be worried about zero click results?
No one likes to see traffic decline. But, many zero click queries do not require the user to visit the site. But, the bottom of funnel searches like “car accident lawyer,” “DUI Lawyer near me” continue to attract clicks and conversions.
What Impact Will This Have on Local Search?
So far, the introduction of AI in SEO has highlighted the importance of ranking locally in maps. Traditional SEO is more cluttered now and Local SEO has skyrocketed in value.
Does This Impact How Content Is Produced?
Yes, there are different structures for content assets now. Old briefing best practices will not support ranking in the Gemini Overview or directly in LLMs like ChatGpt, Claude or Perplexity. Make sure your SEO agency is aware and producing content accordingly.
Can You Track Traffic From The LLMS In GA4 (Google Analytics)?
Absolutely. It requires a new configuration and custom reporting. But you can even see which AI platform is sending traffic.