SEO

Avvo Rating: The Definitive Guide

This guide contains step-by-step instructions for increasing your Avvo rating and details the items have an impact on your Avvo rating. At the end of the guide, we address a few of the most common questions we receive relating to Avvo attorney ratings. You can use the hoplinks below to [...]

The Most Important Content Marketing KPIs To Track

Among marketers, there's not much dispute that, when done right, content marketing is one of the most powerful long-term marketing strategies available to businesses. In fact, content marketing is so effective that over 85% of marketers create content designed to attract, nurture, and ultimately convert leads into customers. The problem, [...]

Google Business Profile for Law Firms

For any business to be successful, it requires a healthy stream of customers, or in the case of a law practice, clients. Attracting those clients requires a law firm - your firm - to maintain high visibility amongst the public. Modern methods like dynamic websites and SEO have long bypassed [...]

What Does Google’s BERT Update Mean For Your Personal Injury Website?

Are you wondering how the new Google BERT update will affect your personal injury website? BERT is one of the most impactful updates related to the natural language processing of Google to date. It’s a clear indication that Google has become smarter when it comes to more specialized fields.  This [...]

Ultimate Guide to Page Speed Optimization

Slow page speed ruins the experience for users. The speed at which your page loads is uber important as users will click away if your website has not rendered in mere seconds. Google says that the probability of a visitor bouncing from your site increases by 32% if your page [...]

SEO Reporting | What to Expect from Your Monthly SEO Report

If you're reading this, I'm going to assume that you've been burned in the past by an SEO company. I am also going to assume that the reports you have received were often vague, providing little to no value. They hit your inbox, you skimmed the content and were left [...]

Link Building & Link Prospecting Strategies

My goal with this article is to provide you with practical link building strategies that will improve your website’s organic rankings. But first, a few definitions, nomenclatures, and warnings are in order. If you’re in search engine optimization (SEO), digital marketing, or you’re a small business owner, you have most [...]

How to Create and Manage a Blog Content Strategy

Most small businesses struggle with a sustainable content strategy. One of the biggest reasons for this is they aren't sure how to properly create and manage a blog content strategy. The internet is full of dead blogs. An ambitious entrepreneur learns the importance of content marketing and vows to post [...]

Mobile SEO | Optimizing Your Site for Mobile SEO

What exactly is Mobile Optimization? Mobile Search Engine Optimization (SEO) is all the best practices associated with ranking a website in search engines for mobile searches. If you're looking to implement Mobile SEO for your local business, then it's important to understand there are different considerations for desktop and [...]

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