SEO Reporting | What to Expect from Your Monthly SEO Report
If you’re reading this, I’m going to assume that you’ve been burned in the past by an SEO company. I am also going to assume that the reports you have received were often vague, providing little to no value. They hit your inbox, you skimmed the content and were left [...]
Drug Rehab SEO | A Step-by-Step Guide to Dominating Google
Drug Rehab SEO is arguably the largest long-term opportunity for your addiction treatment center. Of course, nothing will beat a referral, but they can never keep pace with an aggressive inbound marketing campaign. The internet is rife with misinformation, and the SEO market is full of novices and snake oil [...]
Link Building & Link Prospecting Strategies
My goal with this article is to provide you with practical link building strategies that will improve your website’s organic rankings. But first, a few definitions, nomenclatures, and warnings are in order. If you’re in search engine optimization (SEO), digital marketing, or you’re a small business owner, you have most [...]
How to Create and Manage a Blog Content Strategy
Most small businesses struggle with a sustainable content strategy. One of the biggest reasons for this is they aren’t sure how to properly create and manage a blog content strategy. The internet is full of dead blogs. An ambitious entrepreneur learns the importance of content marketing and vows to post [...]
Mobile SEO | Optimizing Your Site for Mobile SEO
What exactly is Mobile Optimization? Mobile Search Engine Optimization (SEO) is all the best practices associated with ranking a website in search engines for mobile searches. If you’re looking to implement Mobile SEO for your local business, then it’s important to understand there are different considerations for desktop and [...]
SEO vs PPC vs Facebook | Which One Is Right For My Business?
I can’t tell you how many times I’ve had a small business owner ask me if they should do Search Engine Optimization or Pay-Per-Click advertising. It’s a question small businesses wrestle with and a frequent topic during meetings with prospective clients. To further complicate the discussion, paid advertising on [...]
Easy to Implement SEO Tips
If you own a small business, you have probably worked with a Search Engine Optimization (SEO) company, worked with an independent SEO consultant, or read up about best practices online. If you’re like the small business owners I work with, you have probably been burned in the past and [...]
Off Page SEO | A Comprehensive Guide to Off Page SEO
If you own a small business, you have inevitably engaged in some do-it-yourself Search Engine Optimization (SEO) or outsourced to an SEO company. But, what form of SEO were you practicing? This article specifically addresses Off Page SEO best practices. Implement all these tactics and be prepared for Search [...]
On-Page SEO | A Perfectly Optimized Page
Technical SEO, On-page SEO, Off-page SEO… All these different terms can be confusing to business owners. Today, I am going to explain the difference between these three categories of search engine optimization (SEO) and elaborate on the topic of on-page SEO. By the end of this article, the [...]