SEO vs PPC vs Facebook | Which One Is Right For My Business?
I can’t tell you how many times I’ve had a small business owner ask me if they should do Search Engine Optimization or Pay-Per-Click advertising. It’s a question small businesses wrestle with and a frequent topic during meetings with prospective clients. To further complicate the discussion, paid advertising on [...]
Easy to Implement SEO Tips
If you own a small business, you have probably worked with a Search Engine Optimization (SEO) company, worked with an independent SEO consultant, or read up about best practices online. If you're like the small business owners I work with, you have probably been burned in the past and currently [...]
Off Page SEO | A Comprehensive Guide to Off Page SEO
If you own a small business, you have inevitably engaged in some do-it-yourself Search Engine Optimization (SEO) or outsourced to an SEO company. But, what form of SEO were you practicing? This article specifically addresses Off Page SEO best practices. Implement all these tactics and be prepared for Search [...]
On-Page SEO | A Perfectly Optimized Page
Technical SEO, On-page SEO, Off-page SEO… All these different terms can be confusing to business owners. Today, I am going to explain the difference between these three categories of search engine optimization (SEO) and elaborate on the topic of on-page SEO. By the end of this article, the [...]
Technical SEO | 20 SEO Tips for your Website
There are four main types of search engine optimization (SEO): Local SEO, Technical SEO, On-Page SEO, and Off-page SEO. Technical SEO is all of the tactics and strategies that are implemented to make it as easy as possible for search engine spiders to crawl and index your website. Technical [...]
How to Hire a SEO Company
If you are a business owner, or hold a marketing position, you probably receive up to 10 calls a day from a SEO Company trying to sell their services. You've heard sales people say things like, we are a "google partner," "we manage millions in monthly spend," "we can [...]