Our Blogger Outreach Service is designed to increase traffic from organic search, SEO rankings and ultimately revenue. We work with solo entrepreneurs all the way up to large known brands, securing high quality results that make a meaningful difference.
If your budget is limited and you had to choose to focus on one discipline of SEO, link building would be the best choice.
Pro Tip – Be careful when choosing a Link Building partner as many agencies and Freelancers sell very low quality links that could be detrimental to your site.
The Types of Backlinks You Do Not Want
Spammy Article Directories
These sites are frowned upon in Google’s eyes because they add no value to users. In fact, the only people utilizing them are those link builders offering a low quality service.
Links Through Web 2.0 Properties at Scale
There are freelancers on Fiverr and other platforms that sell thousands of backlinks at a time. They list your site on thousands of Web 2.0 properties basically overnight for a small fee.
This tactic gives you an insanely high Link Velocity, which looks very suspicious and will have no positive impact on rankings. Instead it will create a spammy link profile.
It’s one thing to pay for a service, but if you are directly paying for a link that passes PageRank, you are gaming the system and breaking Google’s Policy. This is considered a Link Scheme. Google is proficient at finding webmasters who participate in these schemes and will not hesitate to issue a penalty.
Private Blog Networks (PBN’s)
A PBN is a network of sites built for the sole purpose of linking to one site. The network passes authority to one site in an effort to manipulate the search algorithm. It is clearly a Link Scheme. If you hear this term from someone pitching you link building services, do not engage!
The Links You Do Want
Naturally Acquired Links
When you produce high quality content on a regular basis, publishers will take note and link back to your site.
Your content will naturally add value to 3rd party publishers’ sites and you’ll gain links without having to ask for them.
If you naturally acquire a link with a high Domain Authority, that would be the holy grail of link building. You put the time in to produce a killer piece of content, and the world noticed and rewarded you with links! Now you know why consistently producing high-quality content is important to rankings.
Custom Blogger Outreach – The Rocket Pilots Core Link Building Service
Identifying sites that can link back to your content, reaching out, building relationships, and acquiring new links is a very important skill set.
We call this process of identifying new link opportunities, “Link Prospecting.” We use a variety of tools to build a database of sites that are relevant, high quality and met a variety of Link Metrics like Domain Authority, URL Rating and Domain Rating.
Email Outreach – Organization and Persistence
In many cases you just have to ask for a link, but it must be done tactfully. I constantly receive link requests from other content creators, and I am often surprised how little effort went into the pitch and crafting of the email. I’ve learned that the trick is to think about the value to the site owner first. Look at it from their perspective, be extremely specific, and add why your content deserves a link.
I wrote a piece about On Page SEO and conducted some custom outreach in order to acquire new links. Below is an example of an email I sent pitching my link:
I’ve been reading the Digital & Social section of your blog the last few months, and I find the content engaging and informative. Nice work.
I just got done reading “5 Myths about Influencer Marketing That Need To Be Shattered.” I agree the myths you pointed out are common misconceptions. Great write up.
In the third paragraph of the section titled, “It only wins short-term customers,” you talk about content marketing and well-managed blogs. In order for a blog to be well managed, each post must have On Page SEO best practices implemented.
As you can see, my email is relatively short, informs the author I read their content, and shows praise for their hard work. I also point out a very specific spot where my link can enhance the article. This is important. I am asking for something so I want to make it as easy as possible for the webmaster.
They saw the value, and a few days later I acquired a new link with a Domain Authority of 84/100. Woohoo!
These are the types of custom emails the Rocket Pilots team will craft on behalf of your brand.
Tools We Use
First on the list is ahrefs, which is the crème de la crème of link building technologies. The software allows us to review link profiles and key metrics like URL Rating and Domain Rating.
You can input competitor URLs that are out ranking you, review their link profiles, and identify dozens of link building opportunities.
The Screaming Frog SEO Spider is a versatile piece of SEO software. Anyone who has been in SEO for a while has inevitably used Screaming Frog. The key function as it relates to link building is its ability to crawl a site and identify broken links. These broken links are golden opportunities for us to notify the site owner and suggest your link as a practical replacement.
Subsequent to identifying link prospects, we organize, store, and reference notes about your/our relationship with the website.
Our Proven Process
Step 1 – Identify link prospects.
Step 2 – Go through each prospect’s site and look for a page that appears suitable to accept a link from you.
Step 3 – On the selected page(s), we find a very specific section where your link could be placed.
Step 5 – Begin to craft custom email “pitch templates.”
Step 6 – Begin outreach. Send email after email, and tightly organize our communication.
Step 7 – Successfully acquire link and add to your SEO report.
Step 8 – Repeat steps 1-7 over and over again.
Links play a large role in rankings and revenue from Organic traffic. Hiring a novice can be very frustrating and expensive. Schedule a complimentary consultation today with the expert Link Building Rocket Pilots team.
We implement what we call a “Anchor Text” diversity strategy. There will be a combination of Exact Match, Partial Match, Keyword Variations, LSI, Naked URLs, Generic and Branded Anchor text. This ensures a natural and balanced Anchor Text Profile.
What pages will you build links to?Brian Hansen2020-03-04T03:04:54+00:00