The world has been dealt a major blow due to the effects of COVID-19, and the economy itself is in an extreme state of crisis. Social distancing has evolved from a voluntary measure to a mandated order for many parts of the globe. As a result, certain industries—including travel and hospitality—are taking a major hit. [...]
I often analyze low performing Google Ads campaigns and quickly learn the culprit is the website. All too often companies hire an agency to manage the PPC with little to no thought of where the traffic will land. They just land traffic on the homepage or an existing service page and hope that campaigns produce [...]
Google Ads Advanced management techniques are the key to achieving greater PPC success. Without executing advanced tactics, your law firm may never enjoy massive returns on its investment in Google Ads advertising (formerly AdWords). PPC is a form of online advertising where you, the advertiser, pay for each click that your ad receives. Google Ads [...]
Many companies use paid search ads to land new clients and grow their business. Your garage door company can join them! Paid search ads offer businesses the opportunity to advertise their products and services above the organic search results on search engines. A good example of paid search ads is Google Ads. Companies who [...]
I can’t tell you how many times I’ve had a small business owner ask me if they should do Search Engine Optimization or Pay-Per-Click advertising. It’s a question small businesses wrestle with and a frequent topic during meetings with prospective clients. To further complicate the discussion, paid advertising on Facebook has entered the debate. [...]
Welcome back to my 7 part series on AdWords. Post 1 was An Overview of AdWords, post 2 was about Campaign Types, post 3 covered Bid Strategies, Bids and Budget, post 4 addressed Ad Groups, post 5 we dove into Keyword Research and post 6 detailed Keyword Match Types and Billing Types. Now that you are [...]
Welcome back to my 7 part series on AdWords. In this post I cover Keyword Match Types and Billing Options in AdWords Post 1 was An Overview of AdWords, post 2 was about Campaign Types, post 3 covered Bid Strategies, Bids and Budget, post 4 addressed Ad Groups, and post 5 we dove into Keyword [...]
Welcome back to my 7 part series on AdWords. Part 1 was an Overview of AdWords, Part 2 covered Campaign Types, Part 3 addressed Bid Strategies and Budgets and last posting was about Ad Groups. In this post I cover Keyword Research, an integral part of a successful AdWords campaigns. If are reading this series for [...]
Welcome back to my 7 part series on AdWords. Part 1 was an Overview of AdWords, Part 2 I covered Campaign Types and last posting addressed Bid Strategies and Budgets. In this posting I cover, AdWords Ad Groups If you've been following my series, you’ve heard me mention ad groups a few times in the previous [...]
Welcome back to my 7 part series on AdWords. Part 1 was an Overview of AdWords, Part 2 I covered Campaign Types and in this post I mostly cover AdWords Bid Strategies. Hopefully you have given some thought to your budget. This will help when determining your bid strategy and daily budget. AdWords uses a cost-per-click [...]