I can’t tell you how many times I’ve had a small business owner ask me if they should do Search Engine Optimization or Pay-Per-Click advertising. It’s a question small businesses wrestle with and a frequent topic during meetings with prospective clients. To further complicate the discussion, paid advertising on Facebook has entered the debate. [...]
Welcome back to my 7 part series on AdWords. Post 1 was An Overview of AdWords, post 2 was about Campaign Types, post 3 covered Bid Strategies, Bids and Budget, post 4 addressed Ad Groups, post 5 we dove into Keyword Research and post 6 detailed Keyword Match Types and Billing Types. Now that you are [...]
Welcome back to my 7 part series on AdWords. In this post I cover Keyword Match Types and Billing Options in AdWords Post 1 was An Overview of AdWords, post 2 was about Campaign Types, post 3 covered Bid Strategies, Bids and Budget, post 4 addressed Ad Groups, and post 5 we dove into Keyword [...]
Welcome back to my 7 part series on AdWords. Part 1 was an Overview of AdWords, Part 2 covered Campaign Types, Part 3 addressed Bid Strategies and Budgets and last posting was about Ad Groups. In this post I cover Keyword Research, an integral part of a successful AdWords campaigns. If are reading this series for [...]
Welcome back to my 7 part series on AdWords. Part 1 was an Overview of AdWords, Part 2 I covered Campaign Types and last posting addressed Bid Strategies and Budgets. In this posting I cover, AdWords Ad Groups If you've been following my series, you’ve heard me mention ad groups a few times in the previous [...]
Welcome back to my 7 part series on AdWords. Part 1 was an Overview of AdWords, Part 2 I covered Campaign Types and in this post I mostly cover AdWords Bid Strategies. Hopefully you have given some thought to your budget. This will help when determining your bid strategy and daily budget. AdWords uses a cost-per-click [...]
Welcome to posting 2 out of a series of 7 on AdWords. In this posting I focus primarily on different AdWords Campaign Types. Your text ads can show on Google, Google Play, Google Shopping, Google Maps, and inside the maps app. A very important setting inside AdWords is the decision whether or not to include [...]
Google AdWords is an advertising platform where businesses can advertise on Google and its advertising network. The platform is widely adopted with over one million advertisers. Google’s 2015 revenue was $74.5 billion with $67.3 billion coming from ad revenue. That means ad revenue is accounting for 90% of Google’s overall revenue. Google’s search engine and [...]