Google Ads Account Suspensions: Why They Happen and How to Fix Them
Having trouble reinstating your Google Ads suspension? You are not alone; even legitimate accounts get flagged or end up getting suspended once in a while. Google Ads is a leading online advertising platform and a great tool for lead and customer acquisition. Having a Google Ads account suspended is a [...]
Your Marketing Survival Strategy During the Coronavirus Pandemic
The world has been dealt a major blow due to the effects of COVID-19, and the economy itself is in an extreme state of crisis. Social distancing has evolved from a voluntary measure to a mandated order for many parts of the globe. As a result, certain industries—including travel and [...]
How to Create the Perfect Landing Pages for Google Ads
I often analyze low performing Google Ads campaigns and quickly learn the culprit is the website. All too often companies hire an agency to manage the PPC with little to no thought of where the traffic will land. They just land traffic on the homepage or an existing service page [...]
Law Firm PPC | Advanced Google Ads Management for Lawyers
Google Ads Advanced management techniques are the key to achieving greater PPC success. Without executing advanced tactics, your law firm may never enjoy massive returns on its investment in Google Ads advertising (formerly AdWords). PPC is a form of online advertising where you, the advertiser, pay for each click that [...]
SEO vs PPC vs Facebook | Which One Is Right For My Business?
I can’t tell you how many times I’ve had a small business owner ask me if they should do Search Engine Optimization or Pay-Per-Click advertising. It’s a question small businesses wrestle with and a frequent topic during meetings with prospective clients. To further complicate the discussion, paid advertising on [...]
Ad Rank, Metrics & Conversion Tracking (Post 7 of 7)
Welcome back to my 7 part series on AdWords. Post 1 was An Overview of AdWords, post 2 was about Campaign Types, post 3 covered Bid Strategies, Bids and Budget, post 4 addressed Ad Groups, post 5 we dove into Keyword Research and post 6 detailed Keyword Match Types and Billing [...]
Keyword Match Types & Billing Options (Posting 6 of 7)
Welcome back to my 7 part series on AdWords. In this post I cover Keyword Match Types and Billing Options in AdWords Post 1 was An Overview of AdWords, post 2 was about Campaign Types, post 3 covered Bid Strategies, Bids and Budget, post 4 addressed Ad Groups, and post [...]
Keyword Research (AdWords Post 5 of 7)
Welcome back to my 7 part series on AdWords. Part 1 was an Overview of AdWords, Part 2 covered Campaign Types, Part 3 addressed Bid Strategies and Budgets and last posting was about Ad Groups. In this post I cover Keyword Research, an integral part of a successful AdWords campaigns. If [...]
AdWords Ad Groups (Posting 4 of 7)
Welcome back to my 7 part series on AdWords. Part 1 was an Overview of AdWords, Part 2 I covered Campaign Types and last posting addressed Bid Strategies and Budgets. In this posting I cover, AdWords Ad Groups If you've been following my series, you’ve heard me mention ad groups a [...]