Google Local Services Ads for Lawyers
Any local law firm is effectively a small business. While you provide highly specialized services to your clients, you operate under the basic tenets of brand building. Maintaining a healthy roster of clients keeps your business afloat. Generating leads and bringing new clients through the door is how your business [...]
Google Business Profile for Law Firms
For any law firm to be successful, it requires a healthy stream of new clients. Attracting those clients requires a law firm - your firm - to maintain high visibility amongst the public. Modern methods like dynamic websites and SEO have long bypassed traditional advertising avenues for law firms. If [...]
Law Firm PPC | Advanced Google Ads Management for Lawyers
Google Ads Advanced management techniques are the key to achieving greater PPC success. Without executing advanced tactics, your law firm may never enjoy massive returns on its investment in Google Ads advertising (formerly AdWords). PPC is a form of online advertising where you, the advertiser, pay for each click that [...]
Are Location Pages the Right Move for Law Firms?
How can your law firm get found on Google for cities where you do not have an office? Well, there are three common approaches to this challenge. You can either: Have individual websites for each service area Have one website, but list each service area on one landing page Have [...]