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Welcome back to my 7 part series on AdWords. Part 1 was an Overview of AdWords, Part 2 I covered Campaign Types and last posting addressed Bid Strategies and Budgets. In this posting I cover, AdWords Ad Groups If you've been following my series, you’ve heard me mention ad groups a few times in the previous [...]
Welcome back to my 7 part series on AdWords. Part 1 was an Overview of AdWords, Part 2 I covered Campaign Types and in this post I mostly cover AdWords Bid Strategies. Hopefully you have given some thought to your budget. This will help when determining your bid strategy and daily budget. AdWords uses a cost-per-click [...]
Welcome to posting 2 out of a series of 7 on AdWords. In this posting I focus primarily on different AdWords Campaign Types. Your text ads can show on Google, Google Play, Google Shopping, Google Maps, and inside the maps app. A very important setting inside AdWords is the decision whether or not to include [...]
Google AdWords is an advertising platform where businesses can advertise on Google and its advertising network. The platform is widely adopted with over one million advertisers. Google’s 2015 revenue was $74.5 billion with $67.3 billion coming from ad revenue. That means ad revenue is accounting for 90% of Google’s overall revenue. Google’s search engine and [...]
Technical SEO, On-page SEO, Off-page SEO… All these different terms can be confusing to business owners. Today, I am going to explain the difference between these three categories of search engine optimization (SEO) and elaborate on the topic of on-page SEO. By the end of this article, the differences between these three types [...]
There are four main types of search engine optimization (SEO): Local SEO, Technical SEO, On-Page SEO, and Off-page SEO. Technical SEO is all of the tactics and strategies that are implemented to make it as easy as possible for search engine spiders to crawl and index your website. Technical SEO is the aspect of [...]
If you are a business owner, or hold a marketing position, you probably receive up to 10 calls a day from a SEO Company trying to sell their services. You've heard sales people say things like, we are a "google partner," "we manage millions in monthly spend", "we can get your site on the 1st [...]