The Ultimate Guide To Social Media For Lawyers
Over the years, large consumer brands like Wendys, AirBnB, and Nike have made exceptional use of social media as a marketing platform. These days, almost every business, large or small, tries to maintain an at least somewhat active social media presence. Unfortunately, this isn’t the case with many law firms, [...]
The Most Important Content Marketing KPIs To Track
Among marketers, there's not much dispute that, when done right, content marketing is one of the most powerful long-term marketing strategies available to businesses. In fact, content marketing is so effective that over 85% of marketers create content designed to attract, nurture, and ultimately convert leads into customers. The problem, [...]
How Much Should Lawyers Spend On Marketing
Determining your law practice marketing budget isn't always easy. Especially true when your focus is on your clients. When deciding how to divide marketing resources, view your law practice as a small business. As with any business segment, there is no specific rule about how much money to spend. But [...]
Google Local Services Ads for Lawyers
Any local law firm is effectively a small business. While you provide highly specialized services to your clients, you operate under the basic tenets of brand building. Maintaining a healthy roster of clients keeps your business afloat. Generating leads and bringing new clients through the door is how your business [...]
Instagram For Lawyers: How to Use Instagram to Grow Your Law Firm
Social media has evolved continuously over the past decade. What once seemed new, novel, and somewhat useless (remember MySpace?), has become an essential tool for just about every business. And even though not all platforms might seem like a good fit for all industries, being present on all the major [...]
About Brian Hansen
My name is Brian Hansen and I’m the founder of Rocket Pilots an agency exclusively focused on helping Law Firms achieve life changing growth. We have deep expertise in SEO, Local Service Ads, PPC and now optimizing for the LLMs.
I author the Rocket Pilots blog and I am our though leader on product and what I call our World Class Offering.
I hope you find the content informative and educational.