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About Brian Hansen

My name is Brian Hansen and I am the founder of Rocket Pilots and sole author of the Rocket Pilots blog. We are a San Diego based Digital Marketing Company focused on helping small businesses attract more local customers. Our goal is to provide expert level digital marketing to the small business community. We are best known for being dependable, honest and transparent.

Top Legal Directories | Lawyer SEO Ultimate Citation List

These Top Legal directories are the perfect opportunity to enhance your Local SEO presence and show up more often in maps for local searches. Google refers to directories as “citations” and scans the web for consistency in your Name, Address, and Phone Number (NAP). I’m particularly fond of this SEO tactic because many of your [...]

FindLaw Review | A Comprehensive Look at FindLaw SEO

FindLaw is a Thomas Reuters company and an absolute giant in the legal community. They represent thousands of Law Firms, employ over 1,000 people and offer a suite of marketing products. If you are a lawyer, you have or will inevitably come across FindLaw. I have now personally spoken with dozens of Law Firms about [...]

How to do Keyword Research for Assisted Living Facilities

Keyword research is the cornerstone of your business. Choosing what keywords to rank can make or break your business. Knowing if there’s a demand for a particular keyword and using specific terms and phrases to target your specific audience all influence your success. Understanding your customers as a whole and using the right keywords for [...]

Best Tactics to Attract 5 Star Reviews for your Assisted Living Business

Attracting reviews can be a headache for many local businesses. To cut corners, many businesses resort to aggressive tactics in order to attract more 5-star reviews than their competition. To keep the playing field level and to prevent an entrepreneur from using unethical means to promote their businesses, many review sites have rules that govern [...]

Online Reviews and Local SEO for Your Assisted Living Facility

Search Engine Optimization is one of the best ways to target customers from your geographic location when marketing your business online. When you invest in local SEO, it means your business will be seen more by local people and not just people in random cities across the globe. This makes it possible to reach the [...]

The Importance of Link Building for Assisted Living Communities

Is a link building strategy necessary for a local assisted living business like yours? Well, a local search ranking factors survey found that link signals have increased in importance from 2016 to 2017 and Google has begun to take more interest in businesses’ links in order to rank websites. The 2016 Google algorithm update, Possum, [...]

Content Marketing for Assisted Living Facilities

The senior living housing provision is changing rapidly, as is the way seniors and their loved ones research caretaking options. Indeed, people of all ages rely on the Internet more than ever to glean information. In order for a senior assisted living community to keep up and continue serving the market to the best of [...]

Assisted Living SEO | Utilize SEO to Increase Leads and New Residents

The internet is the first place most people go when searching for information and reviews about assisted living facilities for themselves or their loved ones. Assisted living SEO executed properly can be the difference between a full facility or empty rooms. SEO can help your assisted living facility gain a considerable presence on the internet [...]

Drug Rehab SEO | A Step-by-Step Guide to Dominating Google

Drug Rehab SEO is arguably the largest long-term opportunity for your addiction treatment center. Of course, nothing will beat a referral, but they can never keep pace with an aggressive inbound marketing campaign. The internet is rife with misinformation, and the SEO market is full of novices and snake oil salesmen. This article is intended [...]

Content Marketing for Lawyers

As a lawyer or marketing director of a law firm, you have inevitably tried a number of tactics to drive in more cases. In this article, I am going to show you why content marketing for lawyers is integral to growth and why this strategy will be a mainstay in online marketing. What is Content [...]