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You want to build your law practice. You know that social media can be a great way to connect with potential clients and build your brand. The problem is that Facebook, Twitter, and Instagram aren’t usually associated with social branding of the legal variety. LinkedIn, however, is another matter. LinkedIn for lawyers gives you the [...]
For any law firm to be successful, it requires a healthy stream of new clients. Attracting those clients requires a law firm - your firm - to maintain high visibility amongst the public. Modern methods like dynamic websites and SEO have long bypassed traditional advertising avenues for law firms. If you're the savvy marketing type, [...]
Having trouble reinstating your Google Ads suspension? You are not alone; even legitimate accounts get flagged or end up getting suspended once in a while. Google Ads is a leading online advertising platform and a great tool for lead and customer acquisition. Having a Google Ads account suspended is a serious problem and detrimental to [...]
I often analyze low performing Google Ads campaigns and quickly learn the culprit is the website. All too often companies hire an agency to manage the PPC with little to no thought of where the traffic will land. They just land traffic on the homepage or an existing service page and hope that campaigns produce [...]
Are you wondering how the new Google BERT update will affect your personal injury website? BERT is one of the most impactful updates related to the natural language processing of Google to date. It’s a clear indication that Google has become smarter when it comes to more specialized fields. This is especially true for personal [...]
Slow page speed ruins the experience for users. The speed at which your page loads is uber important as users will click away if your website has not rendered in mere seconds. Google says that the probability of a visitor bouncing from your site increases by 32% if your page load time goes from 1 [...]
What do you do when your website traffic is high but conversions are low? Do you generate more traffic via organic search, Google Ads and Facebook Ads to boost conversions? Or do you optimize your website to increase conversions by leveraging your existing traffic? If you picked the first option, it's time to introduce you [...]
Google Ads Advanced management techniques are the key to achieving greater PPC success. Without executing advanced tactics, your law firm may never enjoy massive returns on its investment in Google Ads advertising (formerly AdWords). PPC is a form of online advertising where you, the advertiser, pay for each click that your ad receives. Google Ads [...]
Video content is the future of the internet. By 2022, over 80% of traffic on the internet will come from video content. Therefore, it is imperative for lawyers to use video marketing in their online marketing strategy. Video marketing is simply using videos to promote your law firm, boost online engagement, educate clients and reach [...]
Information is the currency of the world. Having the right information enables people to make the right decisions. Being able to provide information and support to clients regardless of business hours is a necessity for every law firm. This is where live chat software comes in. Live chat software is an online service that allows [...]