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What Does Google’s BERT Update Mean For Your Personal Injury Website?

Are you wondering how the new Google BERT update will affect your personal injury website? BERT is one of the most impactful updates related to the natural language processing of Google to date. It’s a clear indication that Google has become smarter when it comes to more specialized fields.  This is especially true for personal [...]

Mobile SEO | Optimizing Your Site for Mobile SEO

What exactly is Mobile Optimization? Mobile Search Engine Optimization (SEO) is all the best practices associated with ranking a website in search engines for mobile searches. If you’re looking to implement Mobile SEO for your local business, then it’s important to understand there are different considerations for desktop and mobile when it comes to [...]

SEO vs PPC vs Facebook | Which One Is Right For My Business?

I can’t tell you how many times I’ve had a small business owner ask me if they should do Search Engine Optimization or Pay-Per-Click advertising. It’s a question small businesses wrestle with and a frequent topic during meetings with prospective clients. To further complicate the discussion, paid advertising on Facebook has entered the debate. [...]

How to Hire a SEO Company for your San Diego Based Business

If you are a business owner, or hold a marketing position in San Diego, you probably receive up to 10 calls a day from a San Diego SEO Company trying to sell their services. You’ve heard sales people say things like, we are a “google partner,” “we manage millions in monthly spend,” “we can [...]