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Facebook Advertising

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Facebook Advertising for Personal Injury Law Firms

How often do you hear a personal injury law firm doing Facebook advertising? Is a difficult niche to run effective Facebook ads for?   To make matters worse, 62% of marketers say that Facebook ads didn’t hit their marks. Your personal injury law firm doesn’t have to become a part of that percentage.  I think that [...]

Facebook Advertising for Assisted Living Communities

The fastest growing age demographic on social media right now is 65+. Targeting seniors through social media channels is no longer just a thought, it’s a reality! When seniors are considering to move into your community or their families are the ones doing this research for them, sales material won’t do the trick. You have [...]

SEO vs PPC vs Facebook | Which One Is Right For My Business?

I can’t tell you how many times I’ve had a small business owner ask me if they should do Search Engine Optimization or Pay-Per-Click advertising. It’s a question small businesses wrestle with and a frequent topic during meetings with prospective clients. To further complicate the discussion, paid advertising on Facebook has entered the debate. [...]