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The Most Important Content Marketing KPIs To Track

Among marketers, there’s not much dispute that, when done right, content marketing is one of the most powerful long-term marketing strategies available to businesses. In fact, content marketing is so effective that over 85% of marketers create content designed to attract, nurture, and ultimately convert leads into customers. The problem, [...]

How to Create the Perfect Landing Pages for Google Ads

I often analyze low performing Google Ads campaigns and quickly learn the culprit is the website. All too often companies hire an agency to manage the PPC with little to no thought of where the traffic will land.  They just land traffic on the homepage or an existing service page [...]

Ultimate Guide to Conversion Rate Optimization

What do you do when your website traffic is high but conversions are low? Do you generate more traffic via organic search, Google Ads and Facebook Ads to boost conversions? Or do you optimize your website to increase conversions by leveraging your existing traffic? If you picked the first option, [...]