San Diego Pay Per Click Management FAQ
1. How much of my advertising budget goes towards AdWords?
Great question. We understand that large PPC agencies bill up front and allocate a portion of the budget to Advertising platforms like AdWords and percentage for their revenue. The frustration with this model is that they do not disclose the percentage that is the service fee. This pricing model lacks transparency and raises ethical questions. At Rocket Pilots your Advertising budget and service fee are two different things. If your Advertising budget is $1,500 a month, then $1,500 a month goes towards advertising. It’s that simple.
2. How much do you charge for a PPC Management Fee?
The fee is based on the size of your budget. Call today for details!
3. Do you manage campaigns on the Yahoo/Bing network?
Yes. In fact, the Yahoo/Bing network typically offers more cost effective clicks, a higher income demographic, less competition and a sufficient amount of traffic. From our experience many small business owners and marketers overlook the Yahoo/Bing network. It’s a great advertising platform and we offer this network to all clients.
4. Do I have to commit to a long term contract?
Absolutely not. We certainly do not want to force anyone to advertise. We are looking for clients that understand successful PPC campaigns take a great deal of research, setup and testing. We ask for a short 3 month commitment that rolls into a month to month agreement. From there, we earn your business every month by providing exceptional results.
5. Will I have direct access to AdWords?
Absolutely. Unlike our competitors we do not use 3rd party reporting software or juke stats through blending together figures. You will have direct access to AdWords and see exactly what we see. You can access dashboards, reporting and change logs. We are advocates of transparent reporting and confidently stand beyond our work.
6. Do you bill for the campaign budget upfront?
We do not. We understand this billing structure has a negative impact on cash flow. Actually, your campaign budget will be billed by AdWords. Typically Google bills every 30 days or when you hit your payment threshold. Thresholds vary from $50.00 all the way up to $500 depending on how long you have been advertising with Google. We leave the budget billing up to Google to ensure the process is not disruptive to what you are used to.
7. How often do you check on my AdWords campaign?
We understand many companies have the set it and forget it mentality. At Rocket Pilots we check on all campaigns on a daily basis. Since we are boutique digital marketing company you can expect a higher level of attention and hands on service. We will constantly be reviewing your campaign and looking for opportunities to improve results.
8. Will you Split Test?
Yes. Through split testing we will test ad copy, different versions of landing pages and different elements on landing pages. We are committed to thoughtfully conducting controlled testing to maximize results.
9. ROI is important to me, how will you track results?
At the end of the day you are advertising to generate revenue and grow your business. We will set up “conversion tracking” to measure how the campaign is performing and enable you to calculate the ROI.
10. Can I pause my campaign if I need to?
Yes. We understand you need to pause your campaign sometimes for a variety of different reasons. Just call or send us a quick email and we will have the campaigns paused the same day as your request. We will be standing by waiting for when you are ready to resume.