Meaningful PPC Results
Law Firms come to Rocket Pilots, when they are tired of expensive clicks and failed campaigns. We’ll find the perfect combination and show you the results.
- Scaled campaigns from 10k to 50k a month.
- Reduced MVA case acquisition to $2,500 on Google Ads.
- Improved Conversion Rates from 7.45% to 17.14%.
- Scaled campaigns from 20k to 100k.
- Turned all Family Law & Criminal Defense Campaigns profitable.
- Reduced cost per case acquisition by 60%.
Client Reviews
Hear what Lawyers across the nation have to say about their experience with us.
Val Holden
Jeffcoat Injury & Car Accident Lawyers
What truly sets Rocket Pilots apart is their responsiveness and solution-oriented mindset. They took the time to understand our unique challenges and developed a personalized strategy that delivered real results. Their professionalism, clear communication, and genuine investment in our success make them an invaluable partner.
We highly recommend Rocket Pilots to any law firm looking to level up their digital marketing and see measurable growth.
Mark Kiran
Abogados De Accidentes Latinos
How We Do It
Meticulously built campaigns. Extensive negative keyword lists and tightly managed search term logs.
- Advanced Legal PPC Management
- The Right Team To Scale Your Campaigns
- Click to Case Tracking
- A Premium Client Service Model
Advanced Legal PPC Management
Obtain cases more cost-effectively than your competitors. Align search intent, with ad copy and landing page copy. Attract the right type of client and track it all down to the penny.
The Right Team To Scale Your Campaigns.
We only hire the best. No junior marketers going through cookie cutter corporate training. Our team is highly skilled, properly trained and has a proven track record in competitive markets. Expect rapid and crystal clear communication.
Click to Case Tracking
Other agencies love to talk about Impression Share, Cost Per Click and Click Through Rate. We manage the important metrics, but at the end of the day we only care about cases. Let’s have conversations about cost per case and quantity of cases obtained.
A Premium Client Service Mode
When you are spending a material amount on Paid Media, you will need a team that is there for you. We meet regularly with clients to solicit feedback, discuss results and review upcoming priorities. For this to work, we need effective communication.
What’s In It For You?
Predictable results from a proven industry player.
More Cases
Forget Cost Per Click, let’s talk cost per case.
Search Term Log Management
We Align Ads with User Intent.
ROAS Reporting
Enough about Impression Share. We show how PPC efforts create real cases.
Google Ads Budget and Pricing
It’s important to understand when planning for PPC that you will have a budget for Google and a management fee paid to Rocket Pilots.
Some companies bill for the Pay Per Click budget upfront. This makes their fee less transparent and has a negative impact on your cash flow and budget flexibility.
With Rocket Pilots, we do not touch your funds for advertising. The budget will be billed directly from Google and you have the flexibility to update your budget at any time.
Monthly Ad Spending
$7,000-$9,999- Review Calls:Yes
- Reporting:Advanced
- Google Analytics Configuration:Yes
- Conversion Tracking:Yes
- Retargeting Ads:Yes
- Local Targeting Strategies:Yes
- Advanced Google Ads Tactics:Yes
- Fast Response Time:Yes
- Transparency:Yes
- Long Term Contracts:No
- One-Time Account Build Out/Restructure:$750
Monthly Ad Spending
$10,000-$24,999- Review Calls:Yes
- Reporting:Advanced
- Google Analytics Configuration:Yes
- Conversion Tracking:Yes
- Retargeting Ads:Yes
- Local Targeting Strategies:Yes
- Advanced Google Ads Tactics:Yes
- Fast Response Time:Yes
- Transparency:Yes
- Long Term Contracts:No
- One-Time Account Build Out/Restructure:$750
Monthly Ad Spending
$25,000-$49,999- Review Calls:Yes
- Reporting:Advanced
- Google Analytics Configuration:Yes
- Conversion Tracking:Yes
- Retargeting Ads:Yes
- Local Targeting Strategies:Yes
- Advanced Google Ads Tactics:Yes
- Fast Response Time:Yes
- Transparency:Yes
- Long Term Contracts:No
- One-Time Account Build Out/Restructure:$750
Monthly Ad Spending
$50,000 And Up- Review Calls:Yes
- Reporting:Advanced
- Google Analytics Configuration:Yes
- Conversion Tracking:Yes
- Retargeting Ads:Yes
- Local Targeting Strategies:Yes
- Advanced Google Ads Tactics:Yes
- Fast Response Time:Yes
- Transparency:Yes
- Long Term Contracts:No
- One-Time Account Build Out/Restructure:$750
Our PPC Process
Our process is fast and easy to understand.
Free Consultation
Let’s schedule a brief chat to get to know each other and talk about your PPC goals.
Account and Competition Review
We will assess your current Google Ads account to identify opportunities. We will also advise on current market conditions to help guide budget and strategy.
Go Live
We will put our findings to work and build high converting campaigns intended to exceed your revenue targets.
Real Law Firms, Meaningful Results
Growth Minded Attorneys trust Rocket Pilots because we have demonstrated real results in competitive markets. We are on the forefront of Legal PPC and we know how to win in the brutally competitive auction.
Why Hire Rocket Pilots for Your Google Ads Needs
We have a nuanced knowledge about Legal PPC you can only get from ongoing successes.
9
Years of Experience
We are veterans of
Legal PPC.
1000's
of Cases Acquired
Our clients consistently acquire cases through our Google Ads and PPC efforts.
$10’s of
Millions
in Revenue Generated
Our Google Ads campaigns have made a big impact on the Income Statements of Law Firms across the U.S.
99 Clients
Client Satisfaction Rate
We are proud to say, clients stay put for a long time.
FAQs
Have Questions about our Attorney Google Ads Service? Check out our FAQ below for quick answers to common questions.
What Budget Do You Recommend?
The Budget Depends on the Practice Area and the Geography you would like to cover. We don’t typically see Personal Injury Campaigns perform well for less than 15k a month unless they are in Spanish. Family Law, Estate Planning and Criminal Defense can be as low as 5k a month depending on the market.
Will I Own The Google Ads Account?
Yes, you will own the account and have an Admin login. You will be inviting Rocket Pilots as an agency partner to manage the account. We frown upon agencies who run client media out of their accounts and keep 1st party data from their clients.
Will Rocket Pilots Build Landing Pages?
Yes, all of our high converting campaigns land traffic on dedicated landing pages and avoid the main website. We will provide a few different styles to choose from.
Return on Ad Spend Is Important, How Will You Track Results?
We are experts at Attribution Modeling. We will help set up click to case tracking so you understand your exact cost per case.
Do I have To Commit To A Long Contract?
No. And we do not recommend you ever commit to a long contract for PPC. Circumstances change quickly in digital marketing and you’re going to want the autonomy to move the budget around at will.