Overview
Most firms make the mistake of landing Google Ads traffic on the main website.
This is problematic because your main website typically serves a different objective than a landing page.
A lawyer landing page built with Google Ads and high conversion rates in mind will almost always yield better results.
Google Ads for attorneys often require large budgets so it’s important to get the setup right from the start.
WordPress
WordPress is the internet’s most popular and user friendly content management system (CMS).
To focus on building beautifully designed landing pages quickly and cost effectively we have settled on WordPress.
Google Ads Focused
As experts in Law Firm PPC we know from experience what elements your landing page needs to make the most of your Google Ads budget.
We build specific landing pages tailored to each Practice Area to ensure the users search perfectly aligns with the ad and copy of the landing page.
Our team first assesses the local competition to ensure we build landing pages that will stand out from your competitors and convert clicks into cases.
Landing Page Design Process
Our Lawyer Landing Page design process aims to create engaging designs that demonstrate your firm’s credibility and capabilities.
We provide several options to choose from and our team is committed to making revisions quickly.
Our proven design process creates a smooth experience that does not take a lot of your valuable time.
We are committed to mobile-first design to ensure we adhere to your prospective clients’ user behaviors.
Easy Navigation
Intuitive design and an easy to navigate landing pages. We put the user and your prospective client first and ensure they have a first class experience while browsing your new landing pages.
Conversion Rate Optimization
We all know Google Ads for Law Firms is expensive with above average CPC’s. We put a great deal of thought into every section of the Landing Page to strive for an ambitious conversion rate. Our competitor’s create generic landing pages at scale while we take our time on each page in the spirit of setting up a sustainable campaign.
A small increase in Conversion Rates can have a material impact on the overall success of the campaigns.
Optimized for Mobile
Your most likely receiving 50% or greater traffic from mobile. We make sure to incorporate this statistic and design for a mobile first experience.
Our team conducts extensive testing from mobile and compares the experience to competing landing pages in your local market.
We don’t go live until we are 100% confident your new landing page provides a better experience than your competitors on Google Ads.
Rocket Pilots Attorney Landing Pages Include:
Rocket Pilots Attorney Landing Pages Include:
- An array of designs to choose from
- Visual design concepts for your approval
- WordPress Web Development
- WordPress Web Design
- Mobile Responsive website
- Royalty free images
- Hosting setup
- Specific pages to align with each Practice Area
- A professional Landing Page ready to turn prospects into cases!
Our Recent Work
Lawyer Landing Page FAQ
- How long will it take to build my Landing Page?
It mainly depends on how quickly we receive feedback. But we complete most landing pages within 5-10 business days.
- Can Rocket Pilots help provide pictures?
Yes, absolutely. When we build your landing page you have access to our ShutterStock account which is loaded with Royalty Free multimedia.
- How many iterations will I receive?
We don’t set a certain limit but we just expect professionalism. After each draft we will request a list of requested changes. From there, our team will get to work implementing your vision.
- Will you configure tracking?
Of course! We recommend CallRail for phone tracking and we also set up form submission tracking. This gives you clear insight into conversion data and ROI.
- Who will be working on my landing page?
An experienced team with extensive experience in Web Design, Web Development and Google Ads Management.
- What will you need from me to get started?
Domain provider access (like GoDaddy) so we can point the domain to the new site. Access to the host where you would like the site hosted. We will need your feedback on design and layout and any pictures, videos or copy you would like on the site. We’ll also need your company’s logo and social media profiles.
- Will you help with changes after the landing page is live?
Yes. We will build and maintain the landing pages. We will also make small tweaks that we think could improve the conversion rate.
- Who owns the Landing Page?
You own 100% of the site and all of its assets. Whether we host the landing page or not, all you have to do is request access to the site files. We want to make sure you are empowered and have unfettered access to all of your assets.
- Will this take a lot of my time?
No. We do the hard work of recommending design concepts. We understand you are busy and only ask for your time when it is critical.
Contact Us Today!
If you need a new site that is fast, mobile friendly, optimized for SEO and built to convert paid traffic, give us a call today.
Contact us today to discuss your project and schedule a complimentary consultation.