Expert
Google Ads Management
Our competitors focus on clicks, we focus on revenue.
- Legal Google Ads Management That Produces Cases
- Tightly Managed Campaigns So You Can Rest Easy
- Transparent Reporting. Clearly Understand Your ROI
- Honest. Trustworthy & Accountable
- The Last Agency You Will Ever Hire
BRIAN HANSEN
Founder
Expert
Google Ads Management
- Best in class Google Ads Management
- Superior communication
- Transparent reporting
- Honest and trustworthy
Google Ads Results
A Few Testimonials
This company deserves 10 stars!
Rocket Pilots has exceeded my expectations. I am so impressed by the quality of work combined with excellent service. The owner is really “hands-on” and takes time to get to know his clients on a personal level. From there he is able to better understand your company’s message and goals. I plan to stick with Rocket Pilots as they have a deep understanding of my campaigns and have proven to be trustworthy. They are also consistent about providing reports to verify the results of their efforts. It’s nice to see the positive impact on your online ranking through detailed reports. I strongly encourage any business wishing to develop a super strong web presence or enhance online marketing to give Rocket Pilots a call! You won’t be disappointed! THANK YOU, for “rocketing” my business to the top of the search engines!
Always treats you like a VIP
Rocket Pilots has been instrumental in getting my law practice known to potential clients all across the County. Their expertise in knowing what the right search words the public is looking for and how to send those clients to my website, has doubled my business in a short time period.
My business is better off with Brian on my team
Brian is the consummate professional. He has gone above and beyond and researched how to make customized projects benefit my business. My business is better off with Brian on my team.
Bill Berenson, OwnerBerenson Injury LawTwo thumbs up
I am extremely impressed with Brian and would recommend him to any business owner. His knowledge of marketing, especially SEO, is fantastic. I have asked him to write several blog posts and a newsletter and they are the best I’ve seen. He’s a cordial, professional, reasonably priced professional. Two thumbs up!
My website receives approximately 5,000 visitors a month
My website receives approximately 5,000 visitors a month and Rocket Pilots has contributed to the success of my business. The owner Brian is easy to work with and my go-to for all things web. SEO, SEM, and increasing my exposure on the web, he has me covered. He allows me to focus on my business while sleeping well at night knowing he has my website covered. I would highly recommend Brian to any business who is seeking to increase their exposure online.
If you’re looking for an online marketing agency, look no further
How do you choose a Digital Marketing Agency? For some it might be easy, but I don’t speak fluent “SEO”.
I have been with Rocket Pilots for over a year, and only now am I ready to leave a review. I don’t like leaving reviews early on in a relationship with a business where the results might be long term. That wasn’t the case here!
That’s never the case here. Rocket Pilots has always provided a great quality of service and working with Lucas has been easy. Lucas is always professional and shockingly responsive.
Recently, Lucas and I discussed some changes to the mobile optics for my website and I approved it, late. The following day I had a discussion in the courthouse and a stranger who asked for my website information. Initially, I cringed, but part of me felt relief. A stranger’s phone was turned to me and I saw all of my changes on the screen in front of me.
Lucas, Rocket Pilots, and the rest of the team do a great job, not just in responding, fixing optics, and increasing my web and phone traffic, but in trying to find a way unique to your business to help you grow.
If you’re looking for an online marketing agency and you don’t know where to go (because it’s like picking a new veterinarian), look no further; this is the team you’ve been looking for!
Google Ads for Lawyers
Google Ads is often the fastest way to drive in new cases to your Law Firm. The advertising platform provides results quicker than SEO and often is higher impact than Facebook.
While Google Ads is effective, it’s also extremely competitive. Only closely managed campaigns by top professionals will produce the results your firm needs.
The biggest challenge for your Google Ads campaigns will be finding a high quality partner to effectively manage your campaigns that specializes in Google Ads for Law Firms.
Management from a Google Partner
Rocket Pilots is a certified Google Partner. This means our team of Google Ads professionals have achieved a higher level of training and platform knowledge than your average digital marketing agency.
The market is full of self-proclaimed experts and novices so make sure you only work with a certified Google Partner.
Additionally, we only represent Law Firms and have managed tens of millions dollars in Ad Spend.
This means you can leverage our learnings to acquire results faster and more cost effectively.
Google Analytics Certified
We are also certified in Google Analytics which plays an important role in your reporting. Most PPC agencies only report on metrics from Google Ads. They leave off important metrics and advanced data points like:
- Reverse Goal Paths
- Funnel Visualization
- Goal Flow
- Assisted Conversions
- Top Conversion Paths
Get the full picture from an agency that knows how to turn data into meaningful action items. Action items that result in more cases!
An agency with the expertise to review information in Google Analytics and make data driven decisions will impact the success of your Google Ads campaigns.
Client Dashboard
On demand access to your account information is imperative. With Rocket Pilots you will have access to both the Google Ads interface and our best in class reporting dashboard.
Our reporting dashboard is easy to navigate and provides access to your stats anywhere and at anytime. Understanding your account performance and Return on Ad Spend is painless.
You Own Your Account
Unfortunately many of our competitors mislead law firms by managing campaigns in their own account.
We only manage campaigns in an account your firm owns.
You own the account and take the data with you if you ever bring the management in-house.
Accessibility
We are available by phone or email and do not limit client interactions. We provide weekly reporting and at month end we provide a comprehensive report and a thorough client review call. If you have questions, concerns, ideas or just want to collaborate throughout the month, we will be there for you. Our clients often refer to us as a “highly accessible” agency.
Conversion Tracking
At the end of the day you are utilizing Google Ads to increase phone calls, form submissions and ultimately increase revenue.
We set up and report on all conversions to ensure a transparent calculation on your Return on Ad Spend (ROAS).
In a simple dashboard, view phone calls and form submissions.
Dive deeper into the specific leads to ensure the quality of the lead is exactly what you expected. Stop guessing where cases are coming from and improve your case tacking today.
Remarketing
Even the highest converting landing pages will have 75% of traffic leave without taking action.
Today, consumers conduct research and take their time before contacting a business. It’s essential to stay in front of prospective clients with engaging Remarketing ads.
Remarketing works by dropping a cookie on the browser of anyone who has visited the site. This enables us to show the user image ads when they are visiting their favorite sites on the internet.
Remarketing often produces a lower cost per acquisition than Pay Per Click on the Search Network.
Remarketing is included in your Google Ads Pricing.
Pricing
It’s important to understand when planning for PPC that you will have a budget for Google and a management fee paid to Rocket Pilots.
Some companies bill for the Pay Per Click budget upfront. This makes their fee less transparent and has a negative impact on your cash flow and budget flexibility.
With Rocket Pilots, we do not touch your funds for advertising. The budget will be billed directly from Google and you have the flexibility to update your budget at anytime.
Monthly Ad Spend
$7,000-$9,999
$850
per month
- Review Calls: Yes
- Reporting: Advanced
- Google Analytics Configuration: Yes
- Conversion Tracking: Yes
- Remarketing/Display Ads: Yes
- Local Targeting Strategies: Yes
- Advanced Google Ads Tactics: Yes
- Fast Response Time: Yes
- Transparency: Yes
- Long Term Contracts: No
-
One-Time Account
Build Out/Restructure: $750
Monthly Ad Spend
$10,000-$24,999
15%
of budget
- Review Calls: Yes
- Reporting: Advanced
- Google Analytics Configuration: Yes
- Conversion Tracking: Yes
- Remarketing/Display Ads: Yes
- Local Targeting Strategies: Yes
- Advanced Google Ads Tactics: Yes
- Fast Response Time: Yes
- Transparency: Yes
- Long Term Contracts: No
-
One-Time Account
Build Out/Restructure: $750
Monthly Ad Spend
$25,000-$49,999
10%
of budget
- Review Calls: Yes
- Reporting: Advanced
- Google Analytics Configuration: Yes
- Conversion Tracking: Yes
- Remarketing/Display Ads: Yes
- Local Targeting Strategies: Yes
- Advanced Google Ads Tactics: Yes
- Fast Response Time: Yes
- Transparency: Yes
- Long Term Contracts: No
-
One-Time Account
Build Out/Restructure: $750
Monthly Ad Spend
$50,000 and up
8%
of budget
- Review Calls: Yes
- Reporting: Advanced
- Google Analytics Configuration: Yes
- Conversion Tracking: Yes
- Remarketing/Display Ads: Yes
- Local Targeting Strategies: Yes
- Advanced Google Ads Tactics: Yes
- Fast Response Time: Yes
- Transparency: Yes
- Long Term Contracts: No
-
One-Time Account
Build Out/Restructure: $750
Why Rocket Pilots
The main reason Law Firms choose Rocket Pilots is for our reputation of providing results. We are committed to helping you grow your firms and beat out your local competitors.
Our knowledge and commitment to learning sets us apart from competing PPC managers.
Lastly, we pride ourselves in honesty, integrity and exercising ethical business practices. Our dedication to these values helps us build relationships that last.
We can help integrate Google Ads leads into your CRM and utilize Zapier if there is no native integration.
At the end of the day you are advertising to generate revenue and grow your business. We will set up “conversion tracking” to measure how the campaign is performing and enable you to calculate the ROI. We can measure form submissions, phone calls and other important website events.
Yes. In fact, the Microsoft Advertising network typically offers more cost effective clicks, a higher income demographic, less competition and a sufficient amount of traffic. From our experience many law firms and marketers overlook the Microsoft Advertising network. It’s a great advertising platform and we offer this network to all clients.
Yes. In fact, we highly encourage landing pages as the materially increase the conversion rates for Google Ads landing page. We have a portfolio of proven pages to choose from or we are happy to build you a custom page from scratch.
We understand many companies have the set it and forget it mentality. At Rocket Pilots we check on all campaigns on a weekly and sometimes daily basis. Since we are a boutique digital marketing company you can expect a higher level of attention and hands on service. We will constantly be reviewing your campaigns and looking for opportunities to improve results.
Yes. We have experience with all the features available in Google Ads. This includes Dynamic Keyword Insertion, Responsive Search Ads, Dynamic Campaigns, Tracking Templates and Scripts to automate processes. We stay up to date with new features being rolled to best serve all Rocket Pilots clients.
Yes. If you are experiencing a rush of customers, you can temporarily have us pause the campaigns.
No. And we do not recommend you ever commit to a very long contract for PPC. Circumstances change quickly in digital marketing and you’re going to want the autonomy to move budget around at will.
Yes! In fact, you will own the account and have an Admin login. You will be inviting Rocket Pilots as a guest to manage the account. You will have full control of users of the account.
No. We understand several agencies have this model. Your budget will be billed directly by Google via the Google Ads platform. Separately Rocket Pilots will bill for the management fee. This creates a high level of transparency for accounting and for our fee.