Legal Digital Marketing

We take law firms to the next level and give peace of mind to founders and managing partners. Your days of looking for a new agency every year are over.


We increase revenue for Personal Injury Lawyers, Criminal Defense Attorneys, Family Law Practices, Bankruptcy Lawyers, Workers’ Compensation Firms and Class Action Attorneys.

Through hard work, hundreds of conversations with attorneys, executing different marketing campaigns and extensive testing, we have learned how to win consistently in an extremely competitive industry.

Assisted Living Marketing
Google Partner

Our Experience

It’s imperative Law Firms avoid a consultant or agency that does not specialize in legal marketing. Your firm can’t afford to fund someone’s education while competitors gain market share.

Trusting an agency that understands legal marketing ethics will keep you in good standing with the State Bar.

The Rocket Pilots team is deeply experienced with all the details associated with creating omnichannel marketing campaigns for the Legal community.

We understand how to best utilize all the major platforms to find the right clients while using a budget as efficient as possible.


We learn about your law firm’s strengths, opportunities and challenges. Through a series of fact finding questions, we better understand the marketing goals and create custom plans to achieve long term and short term objectives.

Your revenue targets, competitiveness of the local market and budget, help us to determine which services to recommend and when.

Legal SEO Strategies


All services are customized to better serve your firm’s needs. We move quickly and adapt to SEO and Google Ads updates to ensure you are better prepared than your competitor’s.

We offer the following services to bring your firm to the next level:


We are Legal SEO experts. Our offering includes a focus on citations, GMB management, link building and Local SEO to ensure your prominence in Google Maps.


Through exhaustive testing, we have found a winning formula for Legal PPC campaigns on Google Ads and Microsoft Ads (Yahoo/Bing) campaigns. We manage local campaigns to more aggressive regional campaigns that reach nearly a million in annual spend.


We leverage your media assets to create high converting funnels on Facebook. We utilize Zapier to update your team in real-time when a highly qualified lead requests a consultation.

Link Building

Our ever growing database of legal publishers (link prospects) facilitate outreach campaigns which result in relevant backlinks that help surpass your competitor’s in the rankings.


We write long form blog posts to rank for new search terms and to create engaging content for Facebook and Google My Business postings.

Web Development

We understand your users and create engaging websites and landing pages designed to convert traffic into qualified leads.

Niche Citations

There are several large well funded directory listings in the Legal industry taking up valuable space on the Search Engine Results page.

We place a large emphasis on Local SEO tactics in combination with paid advertising campaigns in order to fight against large directories ranking on the 1st page.

We have curated a large list of niche legal directories. We handle these placements on your behalf in an effort to build more citations than your competitors and compete for map rankings.

Niche Citations


Batta Fulkerson

Business Name: Batta Fulkerson


Practice Area: Personal Injury Law Firm

New firm when we were retained with limited traffic from SEO.

Launched SEO campaign inclusive of heavy content production and custom blogger outreach campaigns.

Improved organic monthly traffic over 3,800% bringing traffic from 312 Organic Sessions to over 10,000.

Krasney Law

Business Name: Krasney Law


Practice Area: Personal Injury Law Firm

Not acquiring cases form the internet.

Launched custom SEO campaigns and Google Ads campaigns.

Increased monthly organic traffic over 4x. Ranks in Maps position 1-3 for over 10 core search terms. Ranks on page one in the Organic listings for 15 core keywords. Receives over 80% of new cases from SEO and Google Ads.

The House of Workers Compensation

Business Name: The House of Workers Compensation


Practice Area: Workers’ Compensation

Client was utilizing Squarespace and the website appeared outdated. Client had never received a client from SEO and Organic traffic was almost zero.

Rebuilt website in WordPress, analyzed local competitors and launched a custom SEO plan.

Increased Organic traffic from 24 sessions a month to over 2,500 Organic Sessions per month.

Law Offices of Charles D. Naylor

Business Name: Charles D. Naylor


Limited traffic from Organic and not ranking for important keywords.

Extensive Technical SEO, Content Restructuring, On-Page SEO and aggressive Link Building campaigns.

Increased Organic traffic by 4x and moved 30 bottom of funnel keywords to page one.

Popular Legal Marketing Content

We write extensively about marketing for the legal community. Many of our pieces rank on the first page for core keywords like
“Criminal Defense SEO or “Personal Injury SEO.”

Please enjoy some of our most popular pieces:

Personal Injury Lawyer SEO | An Actionable Guide to Ranking on Google

Personal Injury Lawyer SEO is an engaging topic. Mostly because the search engine results page is extremely competitive for personal injury lawyers.

Read More About Personal Injury Lawyer SEO
Criminal Defense SEO

Criminal Defense SEO: Your Guide to Ranking #1

Criminal Defense SEO is competitive and noisy with marketing firms pitching low-quality services. Search Engine Algorithms are constantly changing and ranking positions are subject to fluctuations.

Read More How to Rank #1 in Criminal Defense SEO
Law firm PPC

Law Firm PPC | Advanced Google Ads Management for Lawyers

Google Ads Advanced management techniques are the key to achieving greater PPC success.

Read How to Achieve Greater PPC Results
Local Maps Searches

Top Legal Directories | Lawyer SEO Ultimate Citation List

As a lawyer or legal firm, it is important for you to be strategic about your business and be visible to potential clients through platforms that are available on the internet.

Read How to Get the Ultimate Lawyer SEO Citation List

Contact Us Today!

Whether you are a small team of lawyers or a national law firm with offices throughout the United States, we have the right solution for you.

Contact us today to schedule an assessment of your current marketing efforts and a complimentary consultation.