Problem: CPC unusually high, low Click-through rates, low conversion rates and very expensive Cost Per Conversions.
Solution: We completely rebuilt Campaigns, Ad Groups, redid the bidding strategies and perfected conversion tracking. We also changed the attribution modeling, changed match types and materially contributed to the negative keyword list.
Reduced CPC by 75%, increased the number of conversions by over 4x in the same time period. Increased CTR by 79% and reduced cost per conversion from $789.67 to $107.14
Problem: New firm when we were retained with limited traffic from SEO.
Solution: Launched SEO campaign inclusive of heavy content production and custom blogger outreach campaigns.
Improved organic monthly traffic over 3,800% bringing traffic from 312 Organic Sessions to over 10,000.
Client paying a large agency to manage Google Ads but there were nearly zero monthly changes in the change history log. Client utilizing old ad formats, incorrect keywords, a very limited negative keyword list and no call tracking. Poorly written ads and ad extensions were contributing to low CTRs, poor performance and a low ad rank.
We organized the account to focus on high intent keywords that aligned with the client’s goals of obtaining new Motor Vehicle Accident cases. We updated ads to take advantage of Expanded Text Ads and Responsive Search Ads. We practiced strong copywriting practices to create ads competitive with well funded law firms.
Stabilized CPC at $45.47 which is great for a Personal Injury law firm. Created predictability by creating conversion rates of about 10%. Increased quality of leads by concentrating specifically on Car Injury cases. Enabled client to track ROI in case management software.