Law Firm Marketing

Our competitors focus on clicks, we focus on revenue.

  • Best in class Google Ads Management
  • Best in class law firm SEO
  • Superior communication
  • Transparent reporting
  • Honest and trustworthy
858-775-4110
Brian Hansen, Rocket Pilots SEO Expert

BRIAN HANSEN
Founder

Google Ads
for Personal Injury Law Firms

Our competitors focus on clicks, we focus on revenue.

  • Best in class Google Ads Management
  • Superior communication
  • Transparent reporting
  • Honest and trustworthy

Brian Hansen, Rocket Pilots SEO ExpertBRIAN HANSEN
Founder

Attorney Marketing Results

Schill Law Group

URL: https://schilllawgroup.com/

Problem:
CPC unusually high, low Click-through rates, low conversion rates and very expensive Cost Per Conversions.

Solution:
We completely rebuilt Campaigns, Ad Groups, redid the bidding strategies and perfected conversion tracking. We also changed the attribution modeling, changed match types and materially contributed to the negative keyword list.

Results:
Reduced CPC by 75%, increased the number of conversions by over 4x in the same time period. Increased CTR by 79% and reduced cost per conversion from $789.67 to $107.14

Batta Fulkerson

URL: https://battafulkerson.com/

Problem:
New firm when we were retained with limited traffic from SEO.

Solution:
Launched SEO campaign inclusive of heavy content production and custom blogger outreach campaigns.

Results:
Improved organic monthly traffic over 3,800% bringing traffic from 312 Organic Sessions to over 10,000.

Krasney Law

URL: https://krasneylaw.net/

Problem:
Client paying a large agency to manage Google Ads but there were nearly zero monthly changes in the change history log. Client utilizing old ad formats, incorrect keywords, a very limited negative keyword list and no call tracking. Poorly written ads and ad extensions were contributing to low CTRs, poor performance and a low ad rank.

Solution:
We organized the account to focus on high intent keywords that aligned with the client’s goals of obtaining new Motor Vehicle Accident cases. We updated ads to take advantage of Expanded Text Ads and Responsive Search Ads. We practiced strong copywriting practices to create ads competitive with well funded law firms.

Results:
Stabilized CPC at $45.47 which is great for a Personal Injury law firm. Created predictability by creating conversion rates of about 10%. Increased quality of leads by concentrating specifically on Car Injury cases. Enabled client to track ROI in case management software.

Charles D. Naylor

URL: https://naylorlaw.com/

Problem:
Limited traffic from Organic and not ranking for important keywords.

Solution:
Extensive Technical SEO, Content Restructuring, On-Page SEO and aggressive Link Building campaigns.

Results:
Increased Organic traffic by 4x and moved 30 bottom of funnel keywords to page one.

A Few Testimonials

google five-star rating!
Bill Berenson, OwnerBerenson Injury Law

Two thumbs up

Brian is honest, knowledgeable, and provides helpful advice for ranking highly competitive keywords. I highly recommend Rocket Pilots for your SEO and website needs.

google five-star rating!
Mark WingoKrasney Law

We have been impressed!

We hired Rocket Pilots to perform SEO work and services on our company website and produce new content each month. Our project is custom and requires a variety of different best practices ranging from technical tasks, optimizing pages, producing new content and improving the site’s overall structure. We have been impressed with their responsiveness, expertise and most of all, results!!

google five-star rating!
Logan Quirk, OwnerQuirk Law Group

My business is better off with Brian on my team

Brian is the consummate professional. He has gone above and beyond and researched how to make customized projects benefit my business. My business is better off with Brian on my team.

Get In Touch With Us

"*" indicates required fields

PPC for Law Firms

Pay Per Click on Google Ads is often the fastest way to drive in new cases to your firm. The advertising platform provides results quicker than SEO and often is higher impact than Facebook.

While Google Ads is effective, it’s also extremely competitive. Only closely managed campaigns by top legal PPC professionals will drive the results you are looking for.

The biggest challenge for your Google Ads campaigns will be finding a high quality partner to effectively manage your campaigns. You will need to hire an agency that specializes in Attorney Marketing and has a comprehensive understanding of Google Ads campaigns for Law Firms.

Google Ads Management for Local Businesses
Google Partner

Attorney Marketing from a Google Partner

Rocket Pilots is a certified Google Partner. This means our team of Google Ads professionals have achieved a higher level of training and platform knowledge than your average digital marketing agency.

The market is full of self-proclaimed experts and novices so make sure you only work with a certified Google Partner.

Google Analytics Certified

We are also certified in Google Analytics which plays an important role in your reporting. Most PPC agencies only report on metrics from Google Ads. They leave off important metrics and advanced data points like:

  • Reverse Goal Paths
  • Funnel Visualization
  • Goal Flow
  • Assisted Conversions
  • Top Conversion Paths

An agency with the expertise to review information in Google Analytics and make data driven decisions will impact the success of your Google Ads campaigns.

Google Analytics Certified

Client Dashboard

On demand access to your account information is imperative. With Rocket Pilots lawyer digital marketing you will have access to both the Google Ads interface and our best in class reporting dashboard. 

Our reporting dashboard is easy to navigate and provides access to your stats anywhere and at anytime. 

Client Dashboard
Google Ads Remarketing

You Own Your Account

Unfortunately many of our competitors mislead law firms by managing campaigns in their own account.

We only manage campaigns in an account your firm owns.

You own the account and take the data with you if you ever bring the management in-house.

Law Firm Marketing

From Google Ads to SEO or top quality landing pages the Rocket Pilots legal marketing team has you covered.

We specialize in executing custom attorney marketing plans. We are results oriented and have the relevant experience to help you exceed your goals.

As a Legal Marketing Agency we have a specific understanding of your unique challenges. Call today for a free consultation.

Conversion Tracking

At the end of the day you are utilizing Google Ads to increase phone calls and form submissions which ultimately result in new cases.

We set up and report on all conversions to ensure a transparent calculation on your Return on Ad Spend (ROAS).

In a simple dashboard, view phone calls and form submissions.

Dive deeper into the specific leads to ensure the quality of the lead is exactly what you expected.

Conversion Tracking
Remarketing

Remarketing

Even the highest converting landing pages will have 75% of traffic leave without taking action.

Today, consumers conduct research and take their time before contacting a business. It’s essential to stay in front of prospective clients with engaging Remarketing ads.

Remarketing works by dropping a cookie on the browser of anyone who has visited the site. This enables us to show the user image ads when they are visiting their favorite sites on the internet.

Remarketing often produces a lower cost per acquisition than Pay Per Click on the Search Network.

Remarketing is included in your Google Ads Pricing.

Attorney SEO

Our SEO plans are comprehensive and custom. Subsequent to an in-depth audit, we craft a plan that incorporates your biggest opportunities and the competitive nature of your market.

We are experts in Local SEO and go above and beyond to ensure you dominate in Google Maps.

Get In Touch With Us

"*" indicates required fields