Home Services Marketing

We take Contractors and Home Remodeling companies to the next level by creating
a predictable and reliable stream of high quality leads.

Overview

We work with the following home service companies:

  • Design Build firms
  • Home Remodeling companies
  • Plumbing companies
  • Garage Door Companies
  • Water Restoration Companies

We work with home service companies looking to dominate their local markets. Our dedication to success, exhaustive testing and review meetings with company owners has taught us how to win in a competitive industry.

Design Build Marketing
Google Partner

Our Experience

It’s essential Home Service providers avoid a marketing partner or agency that is not skilled in Home Service marketing. Your company should not be expected to finance someone’s education while competitors gain market share.

The Rocket Pilots team is deeply experienced with all the details associated with creating omnichannel marketing campaigns for the Home Services community.

We have learned from profitable and non profitable SEO and Paid Media campaigns to ensure our clients success in digital marketing.

Strategy

We learn about your company’s marketing history, current challenges and goals. We ask the right questions to better understand your USP (unique selling proposition) and marketing goals. This information allows us to create custom plans to achieve long term and short term objectives.

Your financial goals, competitiveness of the local market and budget help us to determine which services to recommend and when.

Home Services Marketing Strategy

Services

We recommend solutions based on the marketing obstacles you are striving to overcome, budget and the presence of your local competitors.

We offer the following services to bring your services to more homeowners:

SEO

We are Assisted Living SEO experts. Our offering includes a focus on citations and Local SEO to ensure your prominence in Google Maps.

PPC

Our commitment to testing led to a winning formula for Home Service campaigns on Google Ads and Microsoft Ads (Yahoo/Bing). We utilize every advanced feature available in order to maximize your Return on Ad Spend.

Facebook

We leverage your media assets to create high converting funnels on Facebook. We utilize Zapier to update your team in real-time when a highly qualified lead requests a consultation.

Link Building

Our ever growing database of Home Service publishers (link prospects) set up outreach campaigns which result in relevant and authoritative backlinks that help surpass your competitor’s in the rankings.

Content

We produce long form blog content to rank for new search terms and to create engaging content for Social Media postings.

Web Development

We understand your users and create engaging websites and compelling landing pages designed to convert traffic into qualified leads.

Citations

There are several large directory listings in the Home Improvement industry taking up valuable space on the Search Engine Results page in local markets across the U.S.

We place a large emphasis on Local SEO tactics in combination with paid advertising campaigns in order to fight against large directories ranking on the 1st page.

Home Services Niche Citations

Results

Eco Minded Solutions

Business Name: Eco Minded Solutions

URL: https://ecomindedsolutions.com/

Company Type:
Leading Southern California Design Build Firm.

Problem:
Previous agency focused on creating exhausting reports and not executing the latest SEO and Google Ads Management tactics.

Solution:
Launched customized SEO campaign with a focus on content production, Link Building, Local SEO and CRO. Rebuilt Google Ads campaigns and implemented key weekly managed tasks to improve cost per lead.

Results:
Grew monthly organic sessions by 305% by moving several core keywords to page 1. Created new leads resulting in new projects from angles that had never been targeted before in Google Ads.

Creative Design and Build Inc

Business Name: Creative Design and Build Inc

URL: https://www.creativedesignandbuildinc.com/

Company Type:
Home Remodeler focusing on Kitchen and Bathroom Remodels.

Problem:
Utilizing Google Ads and Cost Per Lead was too high and impacting profit of each job.

Solution:
Moved advertising budget from Google Ads to Facebook and Instagram.

Results:
Reduced cost per lead by 84%. Increased monthly lead volume by 4x while maintaining lead quality.

Coastal Garage Doors

Business Name: Coastal Garage Doors

URL: https://coastalgaragedoors.com/

Company Type:
Garage Door Repair and Installation.

Problem:
Client was working with an agency who owned the website and Google Analytics account. Client was paying for SEO and receiving less than 50 Organic Sessions a month and not ranking on page one for any important keywords.

Solution:
Rebuilt website in WordPress and ensured the client was the owner. Re-installed new Google Analytics tracking code and configured conversion tracking. Assessed local competition and designed an SEO campaign to focus on Pacific Beach, CA and surrounding cities.

Results:
Increased Organic traffic from 24 sessions a month to 1,400 Organic Sessions per month. Client now ranks prominently in Pacific Beach and even shows numbers one for “San Diego Garage Door Company.” Client often outranks Yelp, Angie’s List and much larger competitors.

Best San Diego Leak Detection

Business Name: Best San Diego Leak Detection

URL: https://bestsandiegoleakdetection.com/

Company Type:
Plumbing, Leak Repair and Pipelining.

Problem:
Amateur agency was executing an outdated SEO plan and Google Ads account was neglected.

Solution:

Launched comprehensive SEO plan inclusive of regular content production, custom blogger outreach and began advanced Google Ads management.

Results:
Improved Organic monthly sessions from 31 to 4,919 by ranking over 20 important keywords on page one.

Popular Content

We write extensively about Digital Marketing to benefit business owners, entrepreneurs and marketers committed to continuing education.

Please enjoy some of our most popular pieces:

Improving SEO ranking

Garage Door SEO: How to Rank on Page 1 of Google

Executing proper digital marketing and “Garage Door” SEO best practices can be the key to beating your competitors and landing consistent jobs.

Read More About How to Rank on Page 1 of Google
conversion funnel

How to Create the Perfect Landing Pages for Google Ads

I often analyze low performing Google Ads campaigns and quickly learn the culprit is the website. All too often companies hire an agency to manage the PPC with little to no thought of where the traffic will land.

Read More How to Create Perfect Landing Pages

SEO Reporting | What to Expect from Your Monthly SEO Report

If you’re reading this, I’m going to assume that you’ve been burned in the past by an SEO company. I am also going to assume that the reports you have received were often vague, providing little to no value.

Read More About SEO Reporting

Ultimate Guide to Conversion Rate Optimization

Do you generate more traffic via organic search, Google Ads and Facebook Ads to boost conversions? Or do you optimize your website to increase conversions by leveraging your existing traffic?

Read the Ultimade Guide to CRO

Contact Us Today!

Whether you are a Design Build Firm, Home Remodeler, Plumber, Water Restoration or Garage Door company, we have the right solution for you.

Contact us today to schedule an assessment of your current marketing efforts and a complimentary consultation.