Executing proper digital marketing and “Garage Door” SEO best practices can be the key to beating your competitors and landing consistent jobs.

Garage Door SEO

You are probably getting hammered by annoying emails and pushy salespeople claiming to be SEO experts.

It’s critical you understand what to takes to drive in clients from modern SEO best practices.

I this guide, I have laid out the argument for SEO and the tactics your Garage Door Company should be implementing. Follow this guide if you are doing SEO yourself or utilize the content to keep your agency partner on track.

Ready to get started? Let’s dive right in!

Compelling SEO Stats

With so many marketing options available to your garage door company, you could be wondering why SEO is the ideal place to focus your time and money. So here is the argument for SEO.

75% of searchers never scroll past the first page of Google results. This means that in order to make SEO worth it,  you can’t afford to be ranking on the second page.

In addition, you’ll need organic traffic because 93% of all online experiences begin with a search engine.

Finally, there are over one trillion searches each month and SEO is your best bet at creating immediate exposure and increasing engagement.

Invest in Technical SEO

Technical SEO involves optimizing your site for the crawling and indexing phase. By improving the technical aspects you help search engines easily access all your content.

Below are some key technical aspects you need to work on in order to improve your garage door SEO.

Create your XML sitemap

An XML sitemap acts as a roadmap of your site that leads Google to all your important pages. It helps Google easily find your essential pages even when your internal linking isn’t good.

It’s easy to create an XML sitemap. If you use WordPress, you can generate it using the Yoast SEO plugin. You can also use Google’s XML sitemaps plugin.

Boost your site’s speed

Boost your site speed

Speed is a technical SEO aspect you can’t afford to ignore. If your site loads slowly, page visitors will just click back to search results and move to your competitor’s site.

Furthermore, if Google finds people leaving your site within the first five seconds of landing on it, your rankings are at risk.

To speed up your garage door service website:

  • Use a Content Delivery System (CDN) like Cloudflare
  • Use a compressed image format such as JPG in your posts
  • Enable browser caching
  • Reduce server time response to under 200ms
  • Compress web pages using GZIP

Install your SSL certification

SSL certificate

An SSL certificate offers a visual indication that your garage door site can be trusted by internet users. This way, they don’t have to worry about their personal or credit card information being hijacked.

Back in 2014, Google confirmed that SSL certification or HTTPS encryptions are a ranking signal. HTTPS sites will be given preference over non-secure ones. Google further warned that from July 2018, Chrome will warn page visitors if a website is insecure.

There are different types of SSL certificates you can choose from. To identify a site with SSL enabled, it will have the “https” prefix at the beginning of your web address. You ‘ll also find a padlock symbol that can be clicked to reveal the name of the organization running the site.

Use canonical URLs to address duplicate content

You should normally avoid duplicate content on your site. However, there are cases where having duplicate content on your website can’t be avoided. The best option is to add a canonical URL to each page.

To avoid confusing Google, create a canonical URL using the rel-canonical tag. This can be done through the Yoast SEO WordPress plugin.

Utilize Google Search Console

Google Search Console allows you to submit your garage door site for indexing. Google Search Console allows you to:

  • Keep an eye on your site’s general performance
  • Test mobile usability
  • View backlinks
  • Access search analytics
  • Disavow spammy links

Optimize for On-Page SEO

On Page SEO

On-page SEO consists of the content on your site and how well it’s optimized for targeted keywords.

The key On-page SEO elements you need to focus on include:

  • HTML elements
  • Site architecture
  • Content elements

HTML elements

HTML elements consists of:

Site architecture

Site Architecture

Site architecture elements include:

Sites with unorganized content make it hard to understand what a page is all about meaning you can’t rank for your focus keywords.

By siloing your pages, you clarify the message you’re trying to send to search engines. Content siloing involves creating precise content groupings and link signals.

When it comes to your garage door company, some of the services you provide include replacing springs, fixing garage door openers, new garage door installation and residential as well as commercial garage door repairs.

Don’t cram all of these services into one page. This will not only create a bad user experience but the page won’t rank in search engines. Therefore, in your menu navigation, create a “Services” page and then design a sub-menu with options to select one of the following pages:

  • New garage door installation
  • Spring repair
  • Opener repair
  • Residential garage door services
  • Commercial garage door services

Content elements


In this section, we’ll focus mostly on understanding user intent and how to create content for it. In addition, we’ll look at how to produce long and value-rich content as well as increasing E.A.T.

So let’s get down to it.

Understand user intent and create content for it

At the heart of On-page SEO is page content. It helps you communicate the value your garage door company provides to prospective clients.

To create high-quality content, conduct keyword research to find relevant keywords and topics. You can use tools like UberSuggest, Ahrefs or AnswerthePublic.

The next step is to consider how your content falls into the buyer’s journey to dictate the types of content you’ll create.

Buyers Journey

Awareness stage

At the Awareness stage, potential clients are just becoming aware that they need to have a garage door installed or fixed. They know little about possible ways to solve this problem.

When researching online, they are just looking for information and are not ready to make any purchase decisions. This is why your content here should focus on nurturing them towards the consideration stage and developing trust without sales pressure. Blog posts, Frequently Asked Questions (FAQs), videos, infographics, and the homepage are great content options.

Consideration stage

At the Consideration stage, potential buyers are interested in learning about their options for fixing or installing a garage door. They now have an understanding of their problem but they are yet to decide which option is best for them.

They still need help deciding on how to best resolve their issue. So it’s up to you to create content around various options and position your brand in a way that appeals to your target client.

For example, if a potential client finds out that their garage door needs a spring repair, one option is to fix it themselves. You can create content around why they should leave this task to pros and why you are their best choice. The best content here includes webinars, your about page, and downloadable resources such as eBooks so you can get their contacts.

Decision stage

When a potential client enters the decision stage, they are ready to buy. They need information that answers why they should choose your garage door company.

These customers are your most qualified buyers because they’re well-informed about their issues and options for fixing it. Case studies, your contact page, and client testimonials always do the trick in the decision stage.

Produce long and value-rich content