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Assisted Living Marketing

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Facebook Advertising for Assisted Living Communities

The fastest growing age demographic on social media right now is 65+. Targeting seniors through social media channels is no longer just a thought, it’s a reality! When seniors are considering to move into your community or their families are the ones doing this research for them, sales material won’t do the trick. You have [...]

Remarketing for Assisted Living Communities All You Need to Know

How do you get past visitors to your site who didn’t convert to come back and submit a form or call your assisted living community? The answer is Remarketing. Remarketing is a type of online advertising where you serve ads to website visitors who clicked away without performing any action as they browse other sites [...]

The Ultimate List of Directories for Assisted Living Facilities

Local citations play a pivotal role in your local SEO strategy. You need them in order to increase your companies rankings in the local search engine results. Local businesses earn a citation every time they’re mentioned on the internet. The question is, how do you get them? Directory listings and your social media profiles are [...]

PPC for Assisted Living | Ultimate Guide to New Residents from Google Ads

Crushing KPIs is what every business strives for. Online marketing has provided companies with the tools to achieve and exceed their revenue goals. PPC marketing in particular has enabled businesses to surpass their lead generation and sales goals. In Pay-per-click marketing, companies place ads on a platform and pay a fee every time someone clicks [...]

YouTube Marketing for Assisted Living Communities

YouTube Video marketing is a necessary skill for every marketer and business owner. Video marketing is using video to achieve business goals like promoting your facility, educating families about your amenities and of course, acquiring new residents. Video has become a common marketing tool because of the growth of video hosting platforms like YouTube, Vimeo, [...]

Defining SEO KPIs for your Assisted Living Community

SEO (search engine optimization) is the art of driving online traffic to your website through the organic search engine results page (SERP). The web is a huge place with similar businesses and websites clamoring for attention. SEO is one way website owners get visitors, who are interested in their products, services or content, to their [...]

Creating Compelling Content for Your Assisted Living Facilities Blog

Content is an integral part of the internet. From websites to your favorite social media platform, content is ubiquitous. Songs, web pages, pictures, videos, articles, and blog posts are all forms of content the average internet user consumes daily. On YouTube, users watch 5 billion videos daily. Customers spend over 1 billion hours of streaming [...]

How to do Keyword Research for Assisted Living Facilities

Keyword research is the cornerstone of your business. Choosing what keywords to rank can make or break your business. Knowing if there’s a demand for a particular keyword and using specific terms and phrases to target your specific audience all influence your success. Understanding your customers as a whole and using the right keywords for [...]

Best Tactics to Attract 5 Star Reviews for your Assisted Living Business

Attracting reviews can be a headache for many local businesses. To cut corners, many businesses resort to aggressive tactics in order to attract more 5-star reviews than their competition. To keep the playing field level and to prevent an entrepreneur from using unethical means to promote their businesses, many review sites have rules that govern [...]

Online Reviews and Local SEO for Your Assisted Living Facility

Search Engine Optimization is one of the best ways to target customers from your geographic location when marketing your business online. When you invest in local SEO, it means your business will be seen more by local people and not just people in random cities across the globe. This makes it possible to reach the [...]