Overview
We specialize in helping Assisted Living communities attract new residents through expert level digital marketing.
Through hard work, hundreds of conversations with Assisted Living owners, running different marketing campaigns and extensive testing, we have learned what marketing tactics are effective for facilities of all sizes.
We understand the marketing challenges Assisted Living owners and marketing executives face on a daily basis. The experience of the Rocket Pilots team can help you solve these challenges, stay current with ever changing search engine updates and ultimately increase your return on advertising spend.


Our Experience
It’s important for Assisted Living communities to avoid a consultant or agency that does not specialize in Assisted Living. You don’t want to fund someone’s education while you have vacancies and need to increase the occupancy rate.
The Rocket Pilots team is deeply experienced with all the granular details associated with creating omnichannel marketing campaigns for Assisted Living.
We understand how to best utilize all the major platforms to find prospective residents or loved ones of prospective residents at different stages of the decision making process.
Strategy
We learn about your home, community or facility to thoroughly understand your needs. Through a series of fact finding questions, we better understand the priorities and create plans to achieve long term and short term goals.
Your goals, current marketing performance and budget help us to determine which services to recommend.


Buyer Personas
Novice Assisted Living marketers do not understand the distinction between the recipient of the marketing message and the actual resident. At Rocket Pilots, we know we are typically marketing to the sons, daughters, grandchildren or other loved ones and rarely to your actual resident.
This knowledge helps us craft compelling ad copy and target the correct demographic across the internet.
Services
We align our marketing solutions with your budget, market conditions, short term and long term objectives.
We offer the following services to Assisted Living and Memory Care homes and communities:

SEO
We are Assisted Living SEO experts. Our offering includes a focus on citations and Local SEO to ensure your prominence in Google Maps.

PPC
Through extensive testing, we have discovered a winning formula for Assisted Living campaigns on Google Ads and Microsoft Ads (Yahoo/Bing) campaigns.

We leverage your media assets to create high converting funnels on Facebook. With Zapier involved, we update your team in real-time when a highly qualified prospect requests a tour.

Link Building
Our database of Healthcare publishers facilitate outreach campaigns which result in relevant backlinks that help improve your sites Organic rankings.
Avoiding Expensive Placements Fees
There are many large well funded directory listings in the Assisted Living industry taking up valuable space on the Search Engine Results page.
We place a large emphasis on Local SEO tactics in combination with paid advertising campaigns in order to fight against large directories that charge exorbitant fees for placements.
We have helped several communities rely less on referral partners and become self-sufficient in generating their own qualified leads.

Results
Popular Assisted Living Content
We write extensively about marketing for Assisted Living. Many of our pieces rank on the first page and top spots for core keywords like “Assisted Living SEO or “PPC for Assisted Living.”
Please enjoy some of our most popular pieces:

PPC for Assisted Living | Ultimate Guide to New Residents from Google Ads
Crushing KPIs is what every business strives for. Online marketing has provided companies with the tools to achieve and exceed their revenue goals. PPC marketing in particular has enabled businesses to surpass their lead generation and sales goals.

Assisted Living SEO | Utilize SEO to Increase Leads and New Residents
The internet is the first place most people go when searching for information and reviews about assisted living facilities for themselves or their loved ones. Assisted living SEO executed properly can be the difference between a full facility or empty rooms.
Contact Us Today!
Whether you have one local location or fifty locations spread throughout the United States, we have the right solution for you.
Contact us today to schedule an assessment of your current marketing efforts and a complimentary consultation.